B2B LinkedIn Content Marketing 9780368748110

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Автор: Zinkevich Andrei
Название: B2B LinkedIn Content Marketing
ISBN: 9780368748110
Издательство: Blurb
Классификация:

Экономика, финансы, бизнес и управление

Торгово-промышленная деятельность и управление

ISBN-10: 0368748111
Обложка/Формат: Paperback
Страницы: 226
Вес: 0.31 кг.
Дата издания: 08.05.2019
Язык: English
Размер: 229 x 152 x 12
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание: Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads without spamming people and paying for ads? This book will be your best investment this year. Many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of the ROI theyre getting from their LinkedIn marketing efforts. Their challenges typically include: + publishing content that attracts the wrong audience or doesnt generate traffic, + sending mass invitation requests and then spam people asking for a call, + sending InMail messages trying to generate meetings, + running LinkedIn ads with a brutal cost per click and zero results. We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy. This book will teach you how to: 1. Understand if LinkedIn inbound is a channel that fits your business to acquire leads. 2. The exact same steps you need to follow to generate high-quality leads from LinkedIn through inbound marketing in a systematic and proven way. 3. How to use LinkedIn inbound as a scalable and long-term channel for your company to grow. Youll learn how to: + Leverage social selling to create a stable flow of inbound B2B leads + Find the most prolific market segments, create an ideal customer profile and align + your content marketing strategy around best prospects + Create a scalable content plan for LinkedIn and involve your management and sales teams + Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches + Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience + How to unite inbound and outbound approach for proactive prospecting and lead generation, conversations with the decision-makers and growing B2B sales + How to align LinkedIn content marketing with your B2B marketing strategy

B2B LinkedIn Content Marketing, Zinkevich Andrei