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The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing, Emre Merve


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Автор: Emre Merve
Название:  The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing
ISBN: 9781101974148
Издательство: Random House (USA)
Классификация:
ISBN-10: 1101974141
Обложка/Формат: Paperback
Страницы: 320
Вес: 0.31 кг.
Дата издания: 10.09.2019
Язык: English
Размер: 133 x 203 x 22
Подзаголовок: The strange history of myers-briggs and the birth of personality testing
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Поставляется из: США
Описание: The basis for the new HBO Max documentary, Persona

*A New York Times Critics Best Book of 2018*
*An Economist Best Book of 2018*
*A Spectator Best Book of 2018*
*A Mental Floss Best Book of 2018*

An unprecedented history of the personality test conceived a century ago by a mother and her daughter--fiction writers with no formal training in psychology--and how it insinuated itself into our boardrooms, classrooms, and beyond

The Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types--extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving--has inspired television shows, online dating platforms, and Buzzfeed quizzes. Yet despite the tests widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results--no less account for its success. How did Myers-Briggs, a homegrown multiple choice questionnaire, infiltrate our workplaces, our relationships, our Internet, our lives?

First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of devoted homemakers, novelists, and amateur psychoanalysts, Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life entirely its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was administered to some of the twentieth centurys greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo, until it could be found just as easily in elementary schools, nunneries, and wellness retreats as in shadowy political consultancies and on social networks.

Drawing from original reporting and never-before-published documents, The Personality Brokers takes a critical look at the personality indicator that became a cultural icon. Along the way it examines nothing less than the definition of the self--our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you, you?


Paraliterary: The Making of Bad Readers in Postwar America

Автор: Emre Merve
Название: Paraliterary: The Making of Bad Readers in Postwar America
ISBN: 022647397X ISBN-13(EAN): 9780226473970
Издательство: Wiley
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Цена: 25350.00 T
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Описание: You might think that any reader is a good reader (publishers certainly do). Merve Emre`s tongue-in-cheek subtitle calls out "bad" readers--the kind whose approach to literature is naive, superficial, therapeutic, or escapist, at least in the eyes of scholars. They are not properly "literary" readers--not by the standards of university literature classrooms through most of the postwar era. Rather, bad readers read novels, stories, and poems for more vulgar reasons: to be instructed, improved, moved, even to feel civically engaged. In this book, Emre suggests that we think of bad readers not as non-literary but as "paraliterary," forged in institutions that have promoted literacy and writing well outside literature departments throughout the postwar period. Emre examines the rise of paraliterary reading and its role in helping readers acclimate to the rise of American power from the years just before World War II through the Cold War. While university literature departments were turning out good readers by the hundreds, other institutions--diplomatic missions, cultural exchange programs, multinational corporations, global activist groups--trained a vastly greater number of bad readers: diplomats, debutantes, tourists, and magazine subscribers. Emre`s book explores a series of fascinating questions about American culture during this era: How did women`s colleges teach students like Mary McCarthy and Jacqueline Kennedy to read novels? What hopes did idealistic Fulbright Scholars like Alfred Kazin and F. O. Matthiessen, enlisted to teach American Studies in Europe, carry with them? How did American Express become such a touchstone, both for the counterculture and family-oriented readers? The result is an invigorating and original look at the cultural life of reading during America`s postwar ascendancy.

Ottoman crisis in western anatolia

Автор: Erol, Emre
Название: Ottoman crisis in western anatolia
ISBN: 1784534706 ISBN-13(EAN): 9781784534707
Издательство: Bloomsbury Academic
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Цена: 137280.00 T
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Описание: A detailed, rich and authoritative regional study, this book offers a unique and original insight into the effects of forced migration, displacement, economic re-organisation and the competing political ideologies focused on `modernisation` - all of which are central to the study of the late Ottoman Empire.

Emergence of Social Democracy in Turkey

Автор: Emre Yunus
Название: Emergence of Social Democracy in Turkey
ISBN: 1780764391 ISBN-13(EAN): 9781780764399
Издательство: Bloomsbury Academic
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Цена: 137280.00 T
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Описание: The RPP (Republican People`s Party) stands as Turkey`s main opposition party - one of two major political blocs, second only to Erdogan`s ruling AK Party.

Understanding Dollarization: Causes and Impact of Partial Dollarization on Developing and Emerging Markets

Автор: Emre Ozsoz, Erick W. Rengifo
Название: Understanding Dollarization: Causes and Impact of Partial Dollarization on Developing and Emerging Markets
ISBN: 3110442183 ISBN-13(EAN): 9783110442182
Издательство: Walter de Gruyter
Цена: 123910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A very commonly observed phenomenon in developing and emerging market economies is the use of another country’s currency (whether the US dollar or another currency) in lieu or in addition to the local currency. The most common type of this financial phenomenon is partial (de facto) dollarization where foreign currencies are used side by side with local currency for saving and borrowing purposes in addition to serving as medium of exchange. Governments in these countries have been encouraging dollarization for years by allowing their citizens to save and borrow from local banks in foreign currency. Yet the existence of multiple currencies on banks' balance sheets on both the asset and liability side poses risks to the health and stability of the banking system. This book evaluates the practical aspects of partial dollarization in countries such as Turkey, South Korea, Peru, and Cambodia among others. Starting with the origins of the phenomenon, the impact on banking systems and financial depth of the credit markets are discussed along with risks to the banking systems. Challenges faced by Central Banks and banking regulators are evaluated using recent country studies.


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