Автор: Ottman, Jacquelyn A. Название: New rules of green marketing ISBN: 190609344X ISBN-13(EAN): 9781906093440 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book captures the best of the author`s previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
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