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How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine, Tingy Simoes


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Автор: Tingy Simoes
Название:  How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine
ISBN: 9781842145494
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1842145495
Обложка/Формат: Paperback
Страницы: 120
Вес: 0.16 кг.
Дата издания: 17.06.2013
Язык: English
Размер: 191 x 164 x 8
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Dermatology, MEDICAL / Dermatology
Подзаголовок: A pr manual for aesthetic plastic surgeons and professionals in cosmetic medicine
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Поставляется из: Европейский союз
Описание:

Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:

  • Journalists motives
  • Press outlets and their audiences
  • Proactive and reactive PR
  • How to handle difficult interviews
  • The risks of going public on an issue

This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.



ACS(I) Textbook on Cutaneous & Aesthetic Surgery: Two Volume Set

Автор: Mysore Venkataram
Название: ACS(I) Textbook on Cutaneous & Aesthetic Surgery: Two Volume Set
ISBN: 9352700333 ISBN-13(EAN): 9789352700332
Издательство: JayPee Brothers India
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Цена: 217360.00 T
Наличие на складе: Невозможна поставка.
Описание: Fully revised, new edition of this two volume set providing latest techniques in cutaneous and aesthetic surgery. Text is expanded into 152 chapters, all falling under subspecialties of dermatosurgery, aesthetics, lasers, and practice management. Includes 81 new chapters and nearly 2000 clinical photographs and diagrams. Previous edition (9789350250332) published in 2012.

PRP and Microneedling in Aesthetic Medicine

Автор: Amelia Hausauer, Derek Jones
Название: PRP and Microneedling in Aesthetic Medicine
ISBN: 1626239045 ISBN-13(EAN): 9781626239043
Издательство: Thieme Verlagsgruppe
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Цена: 110100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: State-of-the-art PRP and microneedling aesthetic procedures from internationally renowned experts Platelet rich plasma (PRP) and microneedling are two increasingly popular off-label modalities intended to harness the body's self-rejuvenation and repair abilities. PRP and Microneedling in Aesthetic Medicine is the most comprehensive, clinically informed resource available today on these two techniques. Internationally renowned, minimally invasive facial aesthetics experts Amelia K. Hausauer, Derek H. Jones, and a cadre of esteemed contributors have written the definitive guide on this topic. Readers will learn how to evaluate and critically appraise various approaches and leverage evidence-based methods to guide best practices. Divided into three parts, the first chapters on PRP and microneedling lay a solid foundation, covering basic science, mechanism of action, preparation, and practical considerations. Each chapter includes in-depth discussion, technical pearls, and practical tips for incorporating specific techniques into clinical practice. Part three focuses on special topics including applications and safety in skin of color, combination therapies, and managing complications. Key Highlights Applications for PRP including chronic wound healing, scars and scar revision, aesthetic rejuvenation and augmentation, and alopecia and hair restoration Microneedling for the treatment of acne and other scars, striae, melasma and dyschromia, skin rejuvenation, hyperhidrosis, and photodamage The concurrent use of PRP and microneedling; PRP and laser resurfacing, rhitidectomy, and ultrasound; and microneedling with radiofrequency and drug-assisted delivery About 100 images elucidate impacted anatomy and techniques; and 10 short online videos provide enhanced procedural guidance This is an essential resource for practitioners and training providers in dermatology and plastic surgery, particularly those specializing in facial and oculoplastic sub-specialties. It is a must-have for all aesthetic physicians seeking to expand their repertoire of minimally invasive facial surgery approaches. This book includes complimentary access to a digital copy on https://medone.thieme.com.

Manual of Botulinum Toxin Therapy

Автор: Truong
Название: Manual of Botulinum Toxin Therapy
ISBN: 1107025354 ISBN-13(EAN): 9781107025356
Издательство: Cambridge Academ
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Цена: 97140.00 T
Наличие на складе: Невозможна поставка.
Описание: Fully updated throughout, the second edition of the Manual of Botulinum Toxin Therapy provides practical guidance on the use of botulinum toxin in a wide variety of disorders. The Manual will be of use to the continually growing band of clinicians discovering the potential of botulinum toxin.

The Principles and Practice of Antiaging Medicine for the Clinical Physician

Автор: Vincent C. Giampapa
Название: The Principles and Practice of Antiaging Medicine for the Clinical Physician
ISBN: 8792329438 ISBN-13(EAN): 9788792329431
Издательство: Taylor&Francis
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Цена: 122490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Treatment concepts are centered around:Controlling blood sugar levels and glycation; Inhibiting cellular inflammation;Supply correct combination of antioxidants;Improving gene regulation and methylation;Following a simple diet guide and exercise plan;Regulating age-related hormonal declines;Improving DNA repair and decreasing DNA damage


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