Автор: Caldwell Danielle Название: Helping Blue: You`re Never Too Small to Make a Big Difference ISBN: 1098396820 ISBN-13(EAN): 9781098396824 Издательство: Gazelle Book Services Рейтинг: Цена: 14710.00 T Наличие на складе: Нет в наличии. Описание: An inspiring story about a young kid who loves sharks and all things related to the ocean. When he learns about the many issues facing sharks and our oceans today, he thinks he is too little to help. With a bit of help from his friend Blue, he learns that youre never too small to make a big difference. Our Story... Lee is five years old and he LOVES sharks. He loves learning about them, talking about them, and drawing pictures of them. This year Lee learned about the many issues facing sharks and our oceans. He wanted desperately to help, but didnt think there was anything he could do. since he was "just a kid". So together we made this book. We are hoping to educate others and raise money for shark and ocean conservation. We also want to inspire people of all ages to work for positive change. Youre never too small to make a big difference. 50% of every sale will be donated to shark research, shark protection, and ocean conservation charities.
Автор: Grapentine Название: Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions ISBN: 1606493671 ISBN-13(EAN): 9781606493670 Издательство: McGraw-Hill Рейтинг: Цена: 24010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn't marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? The book details the groundwork for learning how to apply scientific reasoning to the field of marketing, such as some basic and important definitions ("What is a belief?" "What is knowledge?"), and identifies barriers to scientific reasoning, giving an example from the Dow Chemical Company and just how Dow uses critical thinking and reasoning skills to make more effective marketing and business decisions. You'll also learn some real "thinking tools" you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book concludes by giving you direction to further improve your ability to apply scientific reasoning to solving marketing problems.
Автор: Augustine Naomi Название: Mixed Realities: 7 Stories That Will Make You Question the Universe ISBN: 1667806149 ISBN-13(EAN): 9781667806143 Издательство: Gazelle Book Services Рейтинг: Цена: 15630.00 T Наличие на складе: Нет в наличии. Описание: The purpose of this work is to advance understanding of intersectional theory and its application to research in education. The book illustrates how intersectional theory can be used in both quantitative and qualitative education research on college student access and success, faculty satisfaction and professional development, and K-12 educational issues such as high school dropouts and bullying.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
