Face to Face with Indian Publishing Professionals, S K Ghai
Автор: Kobre Kenneth Название: Photojournalism: The Professionals` Approach ISBN: 1138101362 ISBN-13(EAN): 9781138101364 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Photojournalism: The Professionals` Approach is the definitive book on photojournalism, delivering a blend of insightful interviews with professionals, practical techniques, up-to-date coverage of equipment and camera technology, and high-impact photographs.
Автор: Alison Sprague, Suzanne Rab Название: Media Ownership and Control: Law, Economics and Policy in an Indian and International Context ISBN: 1509913890 ISBN-13(EAN): 9781509913893 Издательство: Bloomsbury Academic Рейтинг: Цена: 40120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As academics, lawyers, businesses, regulators and policy-makers in India cast a glance at the international experience, this book examines the legal, economic and policy issues relating to regulation of ownership and control of media markets.
Автор: Hill Название: The Cable and Telecommunications Professionals` Reference ISBN: 1138178756 ISBN-13(EAN): 9781138178755 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.With the growing variety of networks and technologies now on offer it is inevitable that some convergence will take place between different networks, services and products. New VOIP (voice over internet protocol) networks must interwork with traditional networks. For instance, mobile phones can offer data services; wireless broadband connections to laptops will allow VOIP phone calls away from base; users could have the option of 'convergent phones' that can be used on a landline when at home or business, but which can be used as a mobile when on the move, and so on.
Автор: Blake, Ken, Название: Data skills for media professionals : ISBN: 1119118964 ISBN-13(EAN): 9781119118961 Издательство: Wiley Рейтинг: Цена: 30570.00 T Наличие на складе: Поставка под заказ. Описание:
Teaches the basic, yet all-important, data skills required by today's media professionals
The authors of Data Skills for Media Professionals have assembled a book that teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google My Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to do the kinds of thinking that media professionals do most often: considering what questions to ask, how to ask them, and how to evaluate and communicate the answers.
Although focused on Google apps, the book draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and the ubiquitous Microsoft Excel spreadsheet application. Worked examples rely on frequently updated data from the U.S. Bureau of Labor Statistics, the Federal Election Commission, the National Bridge Inventory of structurally deficient bridges, and other federal sources, giving readers the option of immediately applying what they learn to current data they can localize to any area in the United States. The book offers chapters covering: basic data analysis; data visualization; making online maps; Microsoft Excel and pivot tables; matching records with Excel's VLOOKUP function; basic descriptive and inferential statistics; and other functions, tools and techniques.
Serves as an excellent supplemental text for easily adding data skills instruction to courses in beginning or advanced writing and reporting
Features computer screen captures that illustrate each step of each procedure
Offers downloadable datasets from a companion web page to help students implement the techniques themselves
Shows realistic examples that illustrate how to perform each technique and how to use it on the job
Data Skills of Media Professionals is an excellent book for students taking skills courses in the more than 100 ACEJMC-accredited journalism and mass communication programs across the United States. It would also greatly benefit those enrolled in advanced or specialized reporting courses, including courses dedicated solely to teaching data skills.
Автор: Vandana Ahuja, Shubhangini Rathore Название: Multidisciplinary Perspectives on Human Capital and Information Technology Professionals ISBN: 1522552979 ISBN-13(EAN): 9781522552970 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this technological age, the information technology (IT) industry is an important facet of society and business. The IT industry is able to become more efficient and successful through the examination of its structure and a larger understanding of the individuals that work in the field. Multidisciplinary Perspectives on Human Capital and Information Technology Professionals is a critical scholarly resource that focuses on IT as an industry and examines it from an array of academic viewpoints. Featuring coverage on a wide range of topics, such as employee online communities, role stress, and competence frameworks, this book is targeted toward academicians, students, and researchers seeking relevant research on IT as an industry.
Автор: Paul Fornelli, Jody Mahler Название: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals ISBN: 1516590562 ISBN-13(EAN): 9781516590568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 102790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Min Wu Название: Information Technology in Healthcare: What Professionals Need to Know ISBN: 1634876342 ISBN-13(EAN): 9781634876346 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 78540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Information Technology in Healthcare: What Professionals Need to Know introduces students in the healthcare, nursing, and allied health professions to information technology. The material narrows the reader's understanding of the general term data in order to explain primary components of information technology as it applies specifically to healthcare fields.The book describes key concepts in the new discipline of health informatics, particularly electronic medical records, which are now widely used in health care. The five sections of the books cover the four primary components of medical information. Parts I and III focus on databases, Part II discusses electronic medical records, Part IV is devoted to the network, and Part V addresses software engineering.Written with an eye to current uses of technology in the field and designed for today's healthcare professionals, Information Technology in Healthcare is an excellent text for courses in healthcare administration, and undergraduate nursing and allied health programs.
Название: The Poll With A Human Face ISBN: 1138998036 ISBN-13(EAN): 9781138998032 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An analysis of the 1996 National Issues Convention, from logistics of execution to the role of news media. Examines the significance the event has in the context of civic discourse & public debate. For scholars & researchers in poli comm & poli sci.
Автор: Waterstone Tim Название: Face Pressed Against a Window ISBN: 1786496305 ISBN-13(EAN): 9781786496300 Издательство: Неизвестно Рейтинг: Цена: 19000.00 T Наличие на складе: Невозможна поставка. Описание: An evocative and candid memoir that charts the key moments in the life of Britain`s most successful bookseller.
The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models.
This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment.
This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.
Автор: P. Banerjee Название: The Indian Software Industry ISBN: 1403905037 ISBN-13(EAN): 9781403905031 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Indian software industry has rapidly grown over the past decade, most of this growth has been derived from exports to the US market. This book deals with business models, particularly as the way that the software model in India has evolved is unique.
Автор: Lisa Lau; E. Dawson Varughese; E. Dawson Varughese Название: Indian Writing in English and Issues of Visual Representation ISBN: 1137474211 ISBN-13(EAN): 9781137474216 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women`s writing in English, it combines the study of text with the study of materiality of the book.
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