Enhancing Production: A Research and Case Based Approach, Abhinav Chauhan, Sanjeev Bansal, Ajay Rana

Название: Turkish german affairs from an interdisciplinary perspective
ISBN: 3631668589 ISBN-13(EAN): 9783631668580
Издательство: Peter Lang
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Цена: 92290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. In this context, it is a beneficial reference book for those academics in Political Science, Economics and Business Administration who focus their researches on various aspects of the relations between Turkey and Germany. It also provides useful insight for the practitioners such as policy makers, diplomats, investors, financial analysts, NGOs that are engaged in Turkish-German relations, German companies invested in Turkey and Turkish companies that transfer know-how from Germany.

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 143311562X ISBN-13(EAN): 9781433115622
Издательство: Peter Lang
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Цена: 156490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 1433115611 ISBN-13(EAN): 9781433115615
Издательство: Peter Lang
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Цена: 41780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Название: Laser-Based Additive Manufacturing
ISBN: 1498739989 ISBN-13(EAN): 9781498739986
Издательство: Taylor&Francis
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Цена: 93910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive look at new technologies in LBAM of metal parts, covering topics such as mechanical properties, microstructural features, thermal behavior and solidification, process parameters, optimization and control, uncertainty quantification, and more.

Автор: Karlsson Christer
Название: Research Methods for Operations Management
ISBN: 1138945420 ISBN-13(EAN): 9781138945425
Издательство: Taylor&Francis
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Цена: 64300.00 T
Наличие на складе: Нет в наличии.
Описание: Research Methods for Operations Management, second edition provides a toolkit of research approaches for advanced students and beginner researchers in OM, enabling them to tailor their research project to their own strengths and goals.

Автор: Le, Minh Hanh
Название: Decision-oriented approach to performance measurement
ISBN: 3631669984 ISBN-13(EAN): 9783631669983
Издательство: Peter Lang
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Цена: 71900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Within the performance measurement theme, this book contributes a new decision-oriented perspective to evaluate the efficiency of organizations. This perspective defines an efficient organization as the one which attains the rationality in the operating process to generate its desired values. From this angle, the book identifies the pitfalls regarding the input-output specification in bank efficiency assessments using Data Envelopment Analysis (DEA) models. It introduces the Decision-oriented Performance Measurement framework grounded in management rationality concepts as a solution to avoid these pitfalls. For empirical evidence, the book presents a goal-oriented DEA efficiency analysis of German savings bank sector.

Автор: Martin K Starr; Sushil Gupta
Название: The Routledge companion to production and operations management
ISBN: 1138919594 ISBN-13(EAN): 9781138919594
Издательство: Taylor&Francis
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Цена: 255200.00 T
Наличие на складе: Нет в наличии.
Описание:

This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems--agriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport--and how it contributes to the growth of each.

Martin K. Starr and Sushil K. Gupta gather an international team of experts to provide researchers and students with a panoramic vision of the field. Divided into eight parts, the book presents the history of POM, and establishes the foundation upon which POM has been built while also revisiting and revitalizing topics that have long been essential. It examines the significance of processes and projects to the fundamental growth of the POM field. Critical emerging themes and new research are examined with open minds and this is followed by opportunities to interface with other business functions. Finally, the next era is discussed in ways that combine practical skill with philosophy in its analysis of POM, including traditional and nontraditional applications, before concluding with the editors' thoughts on the future of the discipline.

Students of POM will find this a comprehensive, definitive resource on the state of the discipline and its future directions.

Автор: Kluge, Philipp Nikolaus
Название: Marketing luxury goods online
ISBN: 3631678657 ISBN-13(EAN): 9783631678657
Издательство: Peter Lang
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Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

Автор: Chibili, Michael Bruyn, Shane De Benhadda, Latifa Lashley, Conrad Penninga, Saskia Rowson, Bill
Название: Modern hotel operations management
ISBN: 9001878903 ISBN-13(EAN): 9789001878900
Издательство: Taylor&Francis
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Цена: 93910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from online support materials including student tests, a glossary and PowerPoint slides.

Название: Industrial Technological Development (Routledge Revivals)
ISBN: 1138850187 ISBN-13(EAN): 9781138850187
Издательство: Taylor&Francis
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Цена: 19390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technical innovation in industry is regarded by many people as the best way of making industry more profitable. A great deal of energy and time is being expended by businessmen and by governments discussing how best to bring about technical innovation. This book, which was first published in 1987, argues that all concerned with technical innovation should bear in mind the importance of ‘networks’. ‘Networks’ are defined as the web of contacts which exist between suppliers, customers, and producers in industry. Drawing on extensive original research, the book discusses the need for co-ordinating technical research and development with suppliers and customers and examines in detail how this should best be done. This book is ideal for students of business and economics.