Emerging Strategic Trends in Asia, Uttam Kumar Sinha
Автор: Joana Coutinho de Sousa Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities ISBN: 1522548343 ISBN-13(EAN): 9781522548348 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Автор: S.D. Muni, Vivek Chadha Название: Asian Strategic Review 2016: Terrorism: Emerging Trends ISBN: 8182748836 ISBN-13(EAN): 9788182748835 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 64680.00 T Наличие на складе: Невозможна поставка. Описание: The emerging trends of terrorism in Asia have in the recent past challenged the conventional wisdom that dictated and defined violence by non-state actors. This, as the chapters in this volume suggest, is illustrated by its distinct characteristics, forcing the world at large to grapple with these threats, including volunteers from countries that had remained isolated from the contagion until now.
In Strategic Coupling, Henry Wai-chung Yeung examines economic development and state-firm relations in East Asia, focusing in particular on South Korea, Taiwan, and Singapore. As a result of the massive changes of the last twenty-five years, new explanations must be found for the economic success and industrial transformation in the region. State-assisted startups and incubator firms in East Asia have become major players in the manufacture of products with a global reach: Taiwan’s Hon Hai Precision has assembled more than 500 million iPhones, for instance, and South Korea’s Samsung provides the iPhone’s semiconductor chips and retina displays.
Drawing on extensive interviews with top executives and senior government officials, Yeung argues that since the late 1980s, many East Asian firms have outgrown their home states, and are no longer dependent on state support; as a result the developmental state has lost much of its capacity to steer and direct industrialization. We cannot read the performance of national firms as a direct outcome of state action. Yeung calls for a thorough renovation of the still-dominant view that states are the primary engine of industrial transformation. He stresses action by national firms and traces various global production networks to incorporate both firm-specific activities and the international political economy. He identifies two sets of dynamics in these national-global articulations known as strategic coupling: coevolution in the confluence of state, firm, and global production networks, and the various strategies pursued by East Asian firms to attain competitive positions in the global marketplace.
In Strategic Coupling, Henry Wai-chung Yeung examines economic development and state-firm relations in East Asia, focusing in particular on South Korea, Taiwan, and Singapore. As a result of the massive changes of the last twenty-five years, new explanations must be found for the economic success and industrial transformation in the region. State-assisted startups and incubator firms in East Asia have become major players in the manufacture of products with a global reach: Taiwan’s Hon Hai Precision has assembled more than 500 million iPhones, for instance, and South Korea’s Samsung provides the iPhone’s semiconductor chips and retina displays.
Drawing on extensive interviews with top executives and senior government officials, Yeung argues that since the late 1980s, many East Asian firms have outgrown their home states, and are no longer dependent on state support; as a result the developmental state has lost much of its capacity to steer and direct industrialization. We cannot read the performance of national firms as a direct outcome of state action. Yeung calls for a thorough renovation of the still-dominant view that states are the primary engine of industrial transformation. He stresses action by national firms and traces various global production networks to incorporate both firm-specific activities and the international political economy. He identifies two sets of dynamics in these national-global articulations known as strategic coupling: coevolution in the confluence of state, firm, and global production networks, and the various strategies pursued by East Asian firms to attain competitive positions in the global marketplace.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Название: Trends and issues in housing in asia ISBN: 1138696048 ISBN-13(EAN): 9781138696044 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book offers a comprehensive overview of current housing practices across Asian cities based on facts and trends in the market. For many countries in Asia, the future of housing is now. This future is closely linked to successful theoretical advancement and policy practice in housing studies. This volume brings together 12 chapters divided across four thematic sections that sum up the concept and conditionality of housing in Asian cities. It studies housing through conceptual perspectives and empirical studies to explore established notions, cultures and practices relevant to the 21st-century post-reform context in Asia. Housing and property have long been economic drivers leading many individual households towards better lives and associated social and community benefits, while also collectively improving the economic base of a city or country. This book examines the nature of the interplay of both state and market in the housing outcomes of these cities.
With its extensive geographic coverage across Southeast Asia, South Asia, the Far East and West Asia and a crossection of different income groups, the book will interest reseachers and scholars in urban studies, architecture, development studies, public policy, political studies, sociology, policy makers in local and central governments, housing and planning professionals, and commercial firms engaged in property market or real estate in Asia. It will also provide ideas, tools and good practices for institutional enablement, stakeholders involved in these interventions, private sector organizations and NGOs.
Автор: Economic and Social Commission for Asia and the Pacific Название: Statistical Yearbook for Asia and the Pacific 2015: Facts and Trends at the Outset of the 2030 Development Agenda ISBN: 9211207169 ISBN-13(EAN): 9789211207163 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 100320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Statistical Yearbook for Asia and the Pacific 2015 presents data for the 58 ESCAP member countries, as well as world, regional, sub-regional and economic aggregates for comparison. For the first time the Yearbook is aligned with the 17 Sustainable Development Goals (SDGs). It offers current trends and emerging topics in the Asia-Pacific region, grouped around the themes of people, the environment, the economy and connectivity. It provides the international and regional community with key indicators, objective analyses of the current trends and emerging issues, along with data and charts. In order to maximize the comparability, the data is sourced exclusively from international agencies that adhere to the official global statistical standards.
Название: Fossil Fuel Subsidies in Asia: Trends, Impacts, and Reforms: Integrative Report ISBN: 9292572989 ISBN-13(EAN): 9789292572983 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 19410.00 T Наличие на складе: Невозможна поставка. Описание: The unsustainable budgetary cost of selling oil, gas, and coal at low prices has propelled energy subsidy reform in developing Asian economies. This report measures the size of associated subsidies on these fossil fuels, including direct transfers, tax exemptions, subsidized credit, and losses of state enterprises in India, Indonesia, and Thailand.
Автор: Leng & Hsu Название: Emerging Trends And Innovation In Sports Marketing And Management In Asia ISBN: 1466675276 ISBN-13(EAN): 9781466675278 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Автор: Meena Singh Roy Название: Emerging Trends in West Asia: Regional and Global Implications ISBN: 8182747716 ISBN-13(EAN): 9788182747715 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 49890.00 T Наличие на складе: Невозможна поставка. Описание: The West Asian region has been weathering waves of volatility and instability for the last five years. The political storm that slammed into Tunisia in late 2010 gradually engulfed the entire region under the umbrella of 'Arab Spring'.These developments have had both global and regional implications. With the growing economic and energy ties between Asia and the Gulf region, several Asian countries particularly, India, Japan, China and South Korea have developed major stakes in the security and stability of the West Asian region. Thus, the desire to understand the West Asian region from a global and regional perspective has been at the heart of inquiry in this edited volume. The book provides an in-depth assessment of socio-political, economic and strategic trends unfolding in West Asia. It also explores options for India to enhance existing relations with the West Asian region in a much more meaningful manner. The complexities of West Asia have been systematically explored by scholars, diplomats and specialists to advance the understanding of West Asia's political and strategic architecture.
Автор: Yifu Lin Justin Название: New Paradigm for Interpreting the Chinese Economy ISBN: 9814522317 ISBN-13(EAN): 9789814522311 Издательство: World Scientific Publishing Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Since the reform and opening up in 1978, the Chinese economy has grown rapidly. China has become the focus of the world due to its astonishing achievements in every aspect of its economical growth. The country's transformation process has witnessed unprecedented social and economic phenomena and the existing economic theories have not been able to explain this rapid growth. Therefore, there is a need to establish new theories. This book fills the gap by bringing forth new ideas and economic theories.The author, who is one of China's most prestigious economists, has a profound understanding of the country's social, economic and political structures. The book is a collection of his most representative works in the recent years. The chapters not only investigate problems and challenges faced by the Chinese economy, but also shed new light on the solutions and opportunities.
Автор: Atanu Adhikari Название: Strategic Marketing Issues in Emerging Markets ISBN: 9811065047 ISBN-13(EAN): 9789811065040 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.
In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets' dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience.
"This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association
"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 34 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA
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