Managing Stakeholders as Clients: Sponsorship, Partnership, Leadership and Citizenship, Mario Henrique Trentim
Автор: Christian Lucas Название: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness ISBN: 3658076836 ISBN-13(EAN): 9783658076832 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.
Автор: Roeder Tres Название: Managing Project Stakeholders ISBN: 1118504275 ISBN-13(EAN): 9781118504277 Издательство: Wiley Рейтинг: Цена: 41190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why do some project managers achieve their project goals while others fail? Drawing on his years of experience as a recognized global expert on project management and organizational change, the author answers that question, and lays out a proven path to project success. He describes best practices in all key areas of managing project stakeholders.
Автор: Bryde, David Holloway, Jake Joby, Roger Название: Practical guide to dealing with difficult stakeholders ISBN: 1409407373 ISBN-13(EAN): 9781409407379 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'), a demotivated team, low-maturity or unrealistic external clients, maliciously compliant gatekeepers and finance teams, or uninterested internal customers. The reality of project management is that stakeholders can be difficult! Jake Holloway, Professor David Bryde and Roger Joby bring their years of project management experience and combine it with research and insight from social psychology to delve into how and why project stakeholders can be difficult. The book describes some of the common stakeholder types - such as Sponsors, the Team, Gatekeepers, Clients and Contractors - and associated unhelpful or difficult behaviour profiles that you will often come across on projects. It then provides practical ideas, techniques and methods that will help the project manager to effectively manage the impact of these stakeholders on the project. As projects get larger and more complicated, the role and influence of stakeholders grows too. A Practical Guide to Dealing with Difficult Stakeholders will provide your project teams with the basis for a more sophisticated and resilient approach to stakeholder management.
Автор: Sachs Sybille Название: Sustainable Success with Stakeholders ISBN: 0230229174 ISBN-13(EAN): 9780230229174 Издательство: Springer Рейтинг: Цена: 97820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from case studies and international firms, illustrating the stepping stones to a comprehensive stakeholder management.
Автор: Sachs Название: Stakeholders Matter ISBN: 0521196396 ISBN-13(EAN): 9780521196390 Издательство: Cambridge Academ Рейтинг: Цена: 67590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation. This book challenges the basic assumptions of this model and develops a new understanding of value creation based on mutuality rather than self-interest.
Автор: Randall L. Englund, Alfonso Bucero Название: Project Sponsorship: Achieving Management Commitment for Project Success ISBN: 1628250771 ISBN-13(EAN): 9781628250770 Издательство: Mare Nostrum (Eurospan) Цена: 41580.00 T Наличие на складе: Невозможна поставка. Описание: Shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution.
Автор: Philip Gross Название: Growing Brands Through Sponsorship ISBN: 3658072490 ISBN-13(EAN): 9783658072490 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ГЇВїВЅ Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand`s image depending on the expediency of the image conveyed by that ally.
Автор: Sachs Название: Stakeholders Matter ISBN: 1107624630 ISBN-13(EAN): 9781107624634 Издательство: Cambridge Academ Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation. This book challenges the basic assumptions of this model and develops a new understanding of value creation based on mutuality rather than self-interest.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
