Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective, Cong Li, Don Stacks
Автор: Rogers L. Edna, Escudero Valent N. Название: Relational Communication: An Interactional Perspective to the Study of Process and Form ISBN: 0415761646 ISBN-13(EAN): 9780415761642 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The relational communication approach in a sole and unique book: theory, procedures, main research lines and contexts, and future directions described in a coodinated and comprehensive way.
Автор: Li, Cong Stacks, Don W. Название: Measuring the impact of social media on business profit and success ISBN: 1433125781 ISBN-13(EAN): 9781433125782 Издательство: Peter Lang Рейтинг: Цена: 44750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company’s social media activities are significantly associated with its business performance.
Автор: Kirsten Kozolanka, Paul Orlowski Название: Media Literacy for Citizenship: A Canadian Perspective ISBN: 1773380796 ISBN-13(EAN): 9781773380797 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 56370.00 T Наличие на складе: Невозможна поставка. Описание: Offering a critical perspective, Media Literacy for Citizenship emphasizes the ability to analyze media messages as a fundamental component of engaged citizenship. The ten chapters of this text are divided into two sections: the first six chapters explore the landscape of the media today, and each of the final four chapters examines how the media presents specific issues, all of which are of vital importance to civil society. Each chapter forms a mini-lesson and encompasses three core elements: an essay on a subject area important to critical media literacy; a list of case examples that can be used for assignments; and a list of key terms common to all chapters and cases. The diverse topics of study and the rich pedagogy make this book a perfect resource for courses in communications, journalism, media studies, and education.
Автор: Raymond Kuhn, Rasmus Kleis Nielsen Название: Political Journalism in Transition: Western Europe in a Comparative Perspective ISBN: 1780766777 ISBN-13(EAN): 9781780766775 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Невозможна поставка. Описание: The 21st century has already seen dramatic changes affecting both journalism and politics. The rise of a range of new digital and networked communication technologies combined with the stagnation and decline of many traditional mass media has had a profound impact on political journalism.
Автор: Saulles, Martin De Название: Information 2.0 ISBN: 1783300094 ISBN-13(EAN): 9781783300099 Издательство: Facet Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook provides an overview of the digital information landscape and explains the implications of the technological changes for the information industry, from publishers and broadcasters to the information professionals who manage information in all its forms.
After broadband access, what next? What role do metrics play in understanding “information societies”? And, more important, in shaping their policies? Beyond counting people with broadband access, how can economic and social metrics inform broadband policies, help evaluate their outcomes, and create useful models for achieving national goals? This timely volume not only examines the traditional questions about broadband, like availability and access, but also explores and evaluates new metrics more applicable to the evolving technologies of information access. Beyond Broadband Access brings together a stellar array of media policy scholars from a wide range of disciplines—economics, law, policy studies, computer science, information science, and communications studies. Importantly, it provides a well-rounded, international perspective on theoretical approaches to databased communications policymaking in the Americas, Europe, Asia, and Africa. Showcasing a diversity of approaches, this invaluable collection helps to meet myriad challenges to improving the foundations for communications policy development.
Автор: Martin De Saulles, John Feather, G G Chowdhury Название: The Facet Information and Society Collection ISBN: 1783301678 ISBN-13(EAN): 9781783301676 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Невозможна поставка. Описание: This Collection contains four Facet Publishing books on information`s role in society from authors including Gobinda Chowdhury, John Feather and Martin De Saulles.
Автор: Martin De Saulles Название: Information 2.0: New models of information production, distribution and consumption ISBN: 1783302917 ISBN-13(EAN): 9781783302918 Издательство: Facet Рейтинг: Цена: 168960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook provides an overview of the digital information landscape and explains the implications of the technological changes for the information industry, from publishers and broadcasters to the information professionals who manage information in all its forms.
Автор: An Nguyen, Stephen McIlwaine Название: Science News and the Public: Journalism for Science Democratisation in the Post-Truth Era ISBN: 1780931964 ISBN-13(EAN): 9781780931968 Издательство: Bloomsbury Academic Рейтинг: Цена: 23220.00 T Наличие на складе: Невозможна поставка. Описание: As the rate of scientific discoveries and developments accelerates, it becomes increasingly difficult to understand and relate these events to our everyday lives. The day-to-day activities of science now lie obscured behind an ever-thickening screen of corporate, civil and military secrecy, whilst the news media – the only major space left for public engagement in science development – represent it in a way that tends to drive people away from science rather than attract them to its issues and debates. This book explores this shift in science news communication. It demonstrates that journalism needs to change the way it deals with science – altering its traditional mindsets and abandoning its much discredited techniques – if it is to maintain or regain its role as a principal force that encourages discussion and understanding of science in the public sphere.
Название: Social media use in crisis and risk communication ISBN: 1787562727 ISBN-13(EAN): 9781787562721 Издательство: Emerald Рейтинг: Цена: 32510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The ebook edition of this title is Open Access and is freely available to read online. Crises pose an immediate risk to life, health, and the environment and require urgent action. The public’s use of social media has important implications for contingency policies and practices. Social media have the potential for risk reduction and preventive interaction with the public. This book is about how different communicators - whether crisis managers, first responders, journalists, or private citizens and disaster victims - have used social media to communicate about risks and crises. It is also about how these very different actors can play a crucial role in mitigating or preventing crises. How can they use social media to strengthen their own and the public’s awareness and understanding of crises when they unfold? How can they use social media to promote resilience during crises and the ability to deal with the after-effects? Chapters address such questions by presenting new research-based knowledge on social media use during different crises: the terrorist attacks in Norway on 22 July 2011; the central European floods in Austria in 2013; and the West African Ebola-outbreak in 2014. The collection also presents research on the development of a tool for gathering social media information, based on a user-centered design. Social Media use in Crisis and Risk Communication presents cutting-edge research on the use of social media in crisis communication and reporting. It gives recommendations about how different crisis communicators (information officers, crisis managers, journalists) can improve their ability to gather information, communicate and raise people’s crisis awareness by using social media.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
