Reading Images: The Grammar of Visual Design, Gunther Kress, Theo van Leeuwen
Старое издание
Автор: Kress Название: Reading Images ISBN: 0415672570 ISBN-13(EAN): 9780415672573 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
Drawing upon the disciplines of politics, anthropology, psychoanalysis, aesthetics and cinema studies, Salg? presents a new way of looking at the “art of European unification.” The official visual narratives of the European Union constitute the main object of inquiry – the iconography of the new series of euro banknotes and the videos through which the supranational elite seek to generate “collective effervescence,” allow for a European carnival to take place, and prompt citizens to pledge allegiance to the sacred dogma of the “ever closer union,” thereby strengthening the mythical sources of the organization’s legitimacy. The author seeks to illustrate how and why the federalist utopia turned into a political soteriology after the outbreak of the 2008 crisis.
Автор: Brummett, Barry S. Название: Techniques of close reading ISBN: 1544305257 ISBN-13(EAN): 9781544305257 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Techniques of Close Reading, Second Edition helps you gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching you how to see deeper levels of meaning and to share those insights with others. You will learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts.
New to the Second Edition:
A new Chapter 6 includes a selection of techniques from each chapter to show you how different techniques may be used together when reading text.
A close reading of a group of ads from the insurance company, Liberty Mutual, offers you an opportunity to apply the techniques to recent texts.
The aim of the volume is to show in which sense the study of culture, literature and the arts can contribute to a better understanding of human cognition. The collection of essays is questioning whether culture is exclusively human and discusses evolutionary substrates of narrative and the interfaces between culture, stories and cognition. The contributions examine the cognitive strengths and weaknesses of literary reading and analyse other techniques of sense-making in the arts through imagined dialogues and the experience of ambiguity. The final contributions are dealing with musical cognition, the relation between music, aesthetics and cognition.
Автор: Utibe Hanson Название: Football as Literature: A Semiotic Reading ISBN: 1680531034 ISBN-13(EAN): 9781680531039 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 117000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Football as Literature adopts semiotics as a framework to compare football (soccer) to literature. The football field is akin to the plot or stage in narrative or dramatic modes, respectively, and the players are viewed as characters whose metamorphoses, in the text of football, are occasioned from the label of their positions to the completeness of the plot by the kinetic power of the ball. In employing this commentary, a standard football match is seen as a representation of the active text. Particularly, without commentary football unfolds as an unspoken semiotic narrative. Football is seen, therefore, as existing in a continuum of signification encapsulated especially in the acknowledged genres of literature.
Автор: Sumin Zhao Название: The Social Semiotics of Book Apps: Redesigning Meaning for a Digital Childhood ISBN: 135006176X ISBN-13(EAN): 9781350061767 Издательство: Bloomsbury Academic Рейтинг: Цена: 100320.00 T Наличие на складе: Нет в наличии. Описание: The transformation of book formats, production technologies and reading practices has always been at the heart of any social change. Sumin Zhao offers an in-depth study of an emerging book format — book apps for young children — through the theoretical lens of social semiotics, considering them as both a techno-social phenomenon and a semiotic artefact. She illustrates how on the one hand, the design and use of book apps is shaped by public, professional (design) and research discourses of technology, childhood and literacy — and on the other, how the interactive design of apps has the potential to reshape literacy and meaning-making practices in early childhood. Zhao examines the ways in which the public, app designers and academic researchers discuss, debate, and understand children’s book apps and eBooks, before looking closely at the meaning-making potentials of interactive design features such as touch. Showcasing various discourse analytical tools and concepts of the social semiotic theory this book illustrates how fine-grained semiotic analyses can be used to investigate multiple dimensions of a social phenomenon and unpack its complexity.
Автор: Schimmelpfennig Annette Название: Deconstructing Bret Easton Ellis: A Derridean Reading of the Fiction ISBN: 1476681309 ISBN-13(EAN): 9781476681306 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 53590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Riddled with intertextual references and notorious for their explicit portrayal of sex, drugs, and the occasional rock `n` roll, the novels of Bret Easton Ellis offer themselves for deconstruction to reveal their many interpretational layers. This book argues that Ellis`s novels, often accused of not making sense, make, instead, many senses.
Автор: Gabriela Soare Название: Why is `Why` Unique?: Its Syntactic and Semantic Properties ISBN: 3110675110 ISBN-13(EAN): 9783110675115 Издательство: Walter de Gruyter Рейтинг: Цена: 153660.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Why is ‘Why’ Unique? Its Syntactic and Semantic Properties considers the behaviour of this peculiar wh-element across many different languages, including Ewe, Trevisan, Italian, Basque, German, Dutch, Cantonese, Mandarin, English and Hebrew. In ten original chapters, the authors explore various aspects of why-questions, such as the way why interacts with V2 constructions in Basque, with a subject clitic in Trevisan or how its morpho-syntactic make-up determines its merge position in Ewe, to mention but a few. Furthermore, a clear-cut distinction is established between high and low reason adverbials which are subsequently examined in why-stripping environments in Dutch.
Beyond why proper, the book explores a special class of wh-expressions in some in-situ languages which give rise to unexpected why-construals with a touch of whining force. The objective is to explain the unusual syntactic position of these wh-expressions as well as their association with peculiar pragmatics. The questions are addressed for Cantonese: are what-initial sentences genuine questions? To what extent are Cantonese what-initial sentences similar to how-initial sentences in Mandarin? Beside these what-as-why questions, a special class of rhetorical questions, the doubly-marked interrogatives in Hebrew, come under scrutiny.
Why is ‘why’ unique also concerns the interface with prosody and several experimental studies investigate precisely this aspect.
Автор: Silva Ladewig Название: Integrating Gestures: The Dimension of Multimodality in Cognitive Grammar ISBN: 3110668416 ISBN-13(EAN): 9783110668414 Издательство: Walter de Gruyter Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Gestures are now viewed as an integral part of spoken language. But little attention has been paid to the recipients’ cognitive processes of integrating both gesture and speech. How do people understand a speaker’s gestures when inserted into gaps in the flow of speech? What cognitive-semiotic mechanisms allow this integration to occur? And what linguistic and gestural properties do people draw on when construing multimodal meaning? This book offers answers by investigating multimodal utterances in which speech is replaced by gestures. Through fine-grained cognitive-linguistic and cognitive-semiotic analyses of multimodal utterances combined with naturalistic perception experiments, six chapters explore gestures’ potential to realize grammatical notions of nouns and verbs and to integrate with speech by merging into multimodal syntactic constructions. Analyses of speech-replacing gestures and a range of related phenomena compel us to consider gestures as well as spoken and signed language as manifestations of the same conceptual system. An overarching framework is proposed for studying these different modalities together – a multimodal cognitive grammar.
Автор: Barry S. Brummett Название: BUNDLE: Brummett: Rhetoric in Popular Culture 4e + Brummett: Techniques of Close Reading ISBN: 1483358690 ISBN-13(EAN): 9781483358697 Издательство: Sage Publications Рейтинг: Цена: 107710.00 T Наличие на складе: Невозможна поставка. Описание: We offer these texts bundled together at a discount for your students! Barry Brummett, Rhetoric in Popular Culture, Fourth Edition The Fourth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. From movies, magazines and advertisements, to social networking sites, music videos and television shows, Dr. Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today's popular culture. Moving from theory to practice throughout the text, Brummett links concepts in an easy-to-understand way. Rhetoric in Popular Culture covers the concept rhetoric, itself, as well as its place and dynamic change in history, and offers methods to effectively employ rhetorical criticism in daily life. The new edition includes pertinent critical essays and case studies that show readers how the critical methods discussed can be used to study the hidden rhetoric of extended texts, and more. Barry Brummett, Techniques of Close Reading In a world in which messages increasingly ask us to believe, accept, buy, and follow, the ability to read texts closely in order to gain a deeper understanding of their meanings is an indispensable survival skill. Techniques of Close Reading is a brief book that helps students see what texts may be saying, be they written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching students how to see deeper levels of meaning and to share those insights with others. Students learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts. This book differs from other books in rhetorical criticism, textual analysis, or critical thinking by: Focusing on the act and techniques of criticism rather than on schools of thought, grand theories, and specific methods, thus helping students to engage in the act of critical close reading in ways that are congenial to a wide range of methods - making the book an ideal companion to texts focused on specific methods Explaining the relationships among theory, methods, and techniques of rhetorical criticism Examining the ethics and risks of doing and reading rhetorical criticism via plenty of examples, figures, and exercises taken from everyday life Serving as a brief, affordable text, thus allowing instructors the flexibility to assign other textbooks Please contact your Sales Representative for more information.
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