International Marketing, R Srinivasan

Автор: Pierre-Yves Donze
Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020
ISBN: 1350335789 ISBN-13(EAN): 9781350335783
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.

How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Pullen Hilary
Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet
ISBN: 1446304892 ISBN-13(EAN): 9781446304891
Издательство: David & Charles
Рейтинг:
Цена: 15830.00 T
Наличие на складе: Есть
Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

Автор: Sexton, Donald
Название: Trump university marketing 101
ISBN: 0470453079 ISBN-13(EAN): 9780470453070
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.

Автор: Philip Kotler
Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas
ISBN: 0471455164 ISBN-13(EAN): 9780471455165
Издательство: Wiley
Рейтинг:
Цена: 24390.00 T
Наличие на складе: Есть
Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.

Автор: Jeffrey Mark, Jeffery Mark
Название: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
ISBN: 0470504544 ISBN-13(EAN): 9780470504543
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Заказано в издательстве.
Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.

Автор: Mootee Idris
Название: 60-Minute Brand Strategist
ISBN: 1118625161 ISBN-13(EAN): 9781118625163
Издательство: Wiley
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Поставка под заказ.
Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Автор: Holiday Ryan
Название: Growth Hacker Marketing
ISBN: 1781254362 ISBN-13(EAN): 9781781254363
Издательство: Profile
Рейтинг:
Цена: 10110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Join Ryan Holiday`s revolution and learn how the secret new art of growth hacking can help grow your business exponentially.

Автор: Curtis
Название: Marketing for Engineers, Scientists and Technologists
ISBN: 0470057092 ISBN-13(EAN): 9780470057094
Издательство: Wiley
Рейтинг:
Цена: 53850.00 T
Наличие на складе: Поставка под заказ.
Описание: Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services.

Автор: Dummies
Название: Marketing For Dummies, 5th Edition
ISBN: 1119365570 ISBN-13(EAN): 9781119365570
Издательство: Wiley
Рейтинг:
Цена: 9940.00 T
Наличие на складе: Есть
Описание: The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business.

Автор: R. Kelly Crace, Robert L. Crace
Название: Authentic Excellence: Coaching Young Adults Towards Resilience in a Competitive World
ISBN: 0367151375 ISBN-13(EAN): 9780367151379
Издательство: Taylor&Francis
Рейтинг:
Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps young adults develop a deeper relationship with their values, and builds effective coping skills to manage the relentless noise of our comparative and competitive world.

Автор: Chapman Chris, Feit Elea McDonnell
Название: R for Marketing Research and Analytics
ISBN: 3030143155 ISBN-13(EAN): 9783030143152
Издательство: Springer
Рейтинг:
Цена: 69870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.