Ross Petty Branding Law: A Guide to the Legal Issues in Brand Management 9781634604772

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Автор: Ross Petty
Название: Branding Law: A Guide to the Legal Issues in Brand Management
ISBN: 9781634604772
Издательство: Mare Nostrum (Eurospan)
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ISBN-10: 1634604776
Обложка/Формат: Paperback
Страницы: 527
Вес: 0.71 кг.
Дата издания: 30.07.2016
Серия: Law & Criminology
Язык: English
Размер: 155 x 228 x 21
Читательская аудитория: Professional and scholarly
Ключевые слова: Trademarks law
Подзаголовок: A guide to the legal issues in brand management
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Поставляется из: Англии
Описание: This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.

Branding Law: A Guide to the Legal Issues in Brand Management, Ross Petty