The Assemblage Brain: Sense Making in Neuroculture, Tony D. Sampson

Автор: Tony D. Sampson
Название: Virality: Contagion Theory in the Age of Networks
ISBN: 0816670048 ISBN-13(EAN): 9780816670048
Издательство: Marston Book Services
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Цена: 81840.00 T
Наличие на складе: Невозможна поставка.
Описание: In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates.Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality"is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview.According to Sampson, the reliance on representational thinking to explain the social behavior of networking—including that engaged in by nonhumans such as computers—allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.

Автор: Sampson Tony
Название: Affect and Social Media
ISBN: 1786604396 ISBN-13(EAN): 9781786604392
Издательство: Rowman & Littlefield Publishers
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Цена: 49280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a radical and timely cross-subject intervention into critical social media studies, comprised of four distinct but related sections which are interspersed with artistic illustrations, depicting the affectivities that flow through social media.

Автор: Sampson Tony D.
Название: Virality: Contagion Theory in the Age of Networks
ISBN: 0816670056 ISBN-13(EAN): 9780816670055
Издательство: Marston Book Services
Рейтинг:
Цена: 29030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates.

Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview.

According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.