Johny K. Johansson, Michael T. Furick Country and Region Factbook 9781516508037

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Автор: Johny K. Johansson, Michael T. Furick
Название: Country and Region Factbook
ISBN: 9781516508037
Издательство: Mare Nostrum (Eurospan)
Классификация:

Глобализация

Торговля и маркетинг

ISBN-10: 1516508033
Обложка/Формат: Paperback
Страницы: 102
Вес: 0.53 кг.
Дата издания: 30.08.2016
Серия: Sociology
Язык: English
Размер: 229 x 152
Читательская аудитория: Professional and scholarly
Ключевые слова: Globalization,Sales & marketing
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Поставляется из: Англии
Описание: Country and Region Factbook is an essential adjunct to the primary text The New Global Marketing: Local Adaptation for Sustainability and Profit. In effect a substantive appendix to the primary text, Country and Region Factbook provides in-depth analysis of how marketing is conducted in important countries and regions.As they approach the case studies in the primary text, students will benefit from Country and Region Factbooks detailed information on marketing conventions in Africa and South Africa, Latin America, Russia, the European Union, Australia and New Zealand, the Middle East and Turkey, and throughout Asia including China, Japan, South Korea, Taiwan, Hong Kong, and Singapore.Intended as a resource for team and individual projects in courses on global and international marketing, Country and Region Factbook is available as a free digital download to purchasers of the primary text. It is also available for purchase in digital form as a stand-alone reference for other marketing students and professionals.
Дополнительное описание: Sales and marketing|Globalization

Country and Region Factbook, Johny K. Johansson, Michael T. Furick