The New Global Marketing: Local Adaptation for Sustainability and Profit, Johny K. Johansson, Michael T. Furick

Автор: Johansson Johny, Furick Michael
Название: The New Global Marketing: Local Adaptation for Sustainability and Profit
ISBN: 1516527070 ISBN-13(EAN): 9781516527076
Издательство: Mare Nostrum (Eurospan)
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Цена: 150440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the “triple” bottom line – environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures.Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
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Цена: 49580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Bals Lydia, Tate Wendy
Название: Implementing Triple Bottom Line Sustainability Into Global Supply Chains
ISBN: 178353351X ISBN-13(EAN): 9781783533510
Издательство: Taylor&Francis
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Цена: 81650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global sustainability challenge is urgent, tremendous and increasing. From an ecological perspective, the current worldwide resource footprint requires approximately 1.5 planets to sustain existing life, and with current usage would require two planets by 2030. The social impact of ever-growing resource use disproportionately affects the world’s poor – the 3 billion people living on less than $2.50 a day, as they struggle to acquire what is needed to survive. The serious ecological and social challenges we face in trying to establish global sustainable supply chains must not be underestimated, yet so far research has largely ignored the social dimension in favour of the environmental and economic. So how can we develop business strategies that move away from a primary economic focus and give equal weight to people, planet and profit? How can we create sustainable supply chains that take a true triple-bottom-line approach?Implementing Triple Bottom Line Sustainability into Global Supply Chains features innovative research, highlighting new cases, approaches and concepts in how to successfully implement sustainability – covering economic, ecological and social dimensions – into global supply chains. The four parts cover the rationale for sustainable global supply chains, key enablers, case studies showing clear implementation steps, and directions for future research and development.This book is a must-read for any academic researching in sustainable supply chain management, procurement or business strategy, and for business leaders seeking cases that will inform a critical step forward for CSR programmes.

Автор: Sheth, Jagdish
Название: Genes, climate, and consumption culture
ISBN: 1787434125 ISBN-13(EAN): 9781787434127
Издательство: Emerald
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Цена: 55550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.

Автор: Rezaee
Название: Business Sustainability
ISBN: 1783534907 ISBN-13(EAN): 9781783534906
Издательство: Taylor&Francis
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Цена: 117390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Businesses are now expected to report not just on profit but on their impact on society, the broader economy and the environment. This book explains how to improve operational efficiency, financial reporting quality and compliance with all applicable laws, rules, regulations and standards.

Автор: Schein
Название: A New Psychology for Sustainability Leadership
ISBN: 1783531908 ISBN-13(EAN): 9781783531905
Издательство: Taylor&Francis
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Цена: 117390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on interviews with 75 leaders from multinational corporations and NGOs, Schein explores the psychological motivations of sustainability leaders. Applying theories from developmental psychology, Schein demonstrates how the complexity of sustainability is driving new approaches to leadership.

Название: Developing a sustainability mindset in management education
ISBN: 1783537272 ISBN-13(EAN): 9781783537273
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.

Автор: Cohen
Название: Sustainability for SMEs
ISBN: 1910174009 ISBN-13(EAN): 9781910174005
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainability for SMEs offers a comprehensive introduction to the key business cases and techniques for putting sustainability at the heart of your business strategy.

Small businesses make a significant collective impact on the environment and society - but only a tiny percentage of SMEs complete a sustainability report. Sustainability Reporting for SMEs will enable any SME to get up to speed on sustainability reporting and plot a course of action for their business. Elaine Cohen distils the latest and best thinking on sustainability reporting for SMEs, and offers a process for reporting that will deliver significant business advantage, both in terms of more effective internal processes and in terms of reputation, customer loyalty and business-building.

In many SMEs sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. Strategic Sustainability offers arguments, information and tactics that will help that person get the buy-in they need to move sustainability forward in their business. Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

The major environmental impact of most businesses derives from energy usage. There are many ways to make your organization's energy usage more sustainable. In Sustainable Energy Options for Business, Philip Wolfe outlines the best available options for (1) reducing energy use and (2) improving the sustainability of energy supply. After an introduction to regulatory drivers and management issues, Wolfe looks at energy opportunities in five key areas.

Автор: Spitzeck Heiko
Название: Talking Sustainability in the Boardroom
ISBN: 1138495026 ISBN-13(EAN): 9781138495029
Издательство: Taylor&Francis
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Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Talking Sustainability in the Boardroom explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability, this book presents a practical framework for embedding sustainability into board conversations and strategies.

Название: CSR and Sustainability
ISBN: 1783534443 ISBN-13(EAN): 9781783534449
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CSR and Sustainability - From the Margins to the Mainstream is a textbook with wide potential usage for undergraduate and postgraduate students, as well as practitioners, presenting current thinking and practical applications in a number of specific fields in business, including industry sectors, regions and business functions.

Название: Developing a Sustainability Mindset in Management Education
ISBN: 1783538171 ISBN-13(EAN): 9781783538171
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.

Название: Sustainability in Hospitality
ISBN: 1783532645 ISBN-13(EAN): 9781783532643
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.