Die unternehmensberatung, Lippold, Dirk

Автор: Lippold, Dirk
Название: Einfuhrung in die marketing-gleichung
ISBN: 3658098694 ISBN-13(EAN): 9783658098698
Издательство: Springer
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Цена: 24810.00 T
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Описание:

Dirk Lippold erl utert mit der Marketing-Gleichung die Struktur und den Handlungsrahmen f r den Entwurf einer schlagkr ftigen Marketing-Konzeption. Die Marketing-Gleichung beschreibt im Rahmen der Wertsch pfungskette des Unternehmens die Aktivit ten des Aktionsbereichs "Marketing/Vertrieb" als Kernprozess mit seinen Aktionsfeldern (Prozessphasen) Segmentierung, Positionierung, Kommunikation, Distribution, Akquisition und Betreuung. Die prozessbezogene Perspektive erg nzt die instrumentelle Perspektive und damit die statische Sichtweise der Marketinginstrumente.

Автор: Cheney-Lippold John
Название: We Are Data: Algorithms and the Making of Our Digital Selves
ISBN: 1479808709 ISBN-13(EAN): 9781479808700
Издательство: Mare Nostrum (Eurospan)
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Цена: 27590.00 T
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Описание: What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline.  Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else.  Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.    

Автор: Lippold Kirk
Название: Front Burner: Al Qaeda`s Attack on the USS Cole
ISBN: 1610392345 ISBN-13(EAN): 9781610392341
Издательство: Little Brown
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Цена: 20240.00 T
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Описание: On October 12, 2000, eleven months before the 9/11 attacks, the USS Cole docked in the port of Aden in Yemen for a routine fuelling stop. At 1118, on a hot, sunny morning, the 8,400-ton destroyer was rocked by an enormous explosion. The ship`s commander, Kirk Lippold, felt the ship violently thrust up and to the right, as everything not bolted down seemed to float in midair. Tiles tumbled from the ceiling, and the ship was plunged into darkness, beginning to sink. In a matter of moments Lippold knew that the Cole had been attacked. What he didn`t know was how much the world was changing around him. The bombing of the Cole was al Qaeda`s first direct assault against the United States and expanded their brazen and deadly string of terrorist attacks throughout the Middle East. In this gripping first-person narrative, Lippold reveals the details of this harrowing experience leading his crew of valiant sailors through the attack and its aftermath. Seventeen sailors died in the explosion and thirty-seven were wounded- but thanks to the valor of the crew in the perilous days that followed, the ship was saved. Yet even with al Qaeda`s intentions made clear in an unmistakable act of war, the United States government delayed retaliating. Bureaucrats and politicians sought to shift and pin blame as they ignored the danger signaled by the attack, shirking responsibility until the event was ultimately overshadowed by 9/11. Front Burner captures a critical moment in America`s battle against al Qaeda, telling a vital story that has- until now- been lost in the fog of the war on terror.

Автор: Cheney-Lippold John
Название: We Are Data: Algorithms and the Making of Our Digital Selves
ISBN: 1479857599 ISBN-13(EAN): 9781479857593
Издательство: Mare Nostrum (Eurospan)
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Цена: 81930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline.  Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else.  Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.