The Identity of Metaphor – The Metaphor of Identity: Discourse and Portrait, Daniela Moldoveanu

Автор: Andreas Musolff
Название: Political Metaphor Analysis: Discourse and Scenarios
ISBN: 1441160663 ISBN-13(EAN): 9781441160669
Издательство: Bloomsbury Academic
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Цена: 35890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings - and thus, to change social and political reality - comes into its own.

Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The 'classic' model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors.

As a central new analytical category, the notion of "metaphor scenario+? is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled.

Автор: Cruse, Alan
Название: Discourse and identity
ISBN: 0748617507 ISBN-13(EAN): 9780748617500
Издательство: Bloomsbury Academic
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Цена: 30610.00 T
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Описание: An introductory-level study of discourse and identity across a variety of contexts.

Автор: Musolff Andreas
Название: Metaphor and Discourse
ISBN: 1137539984 ISBN-13(EAN): 9781137539984
Издательство: Springer
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Цена: 60550.00 T
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Описание: The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.

Автор: Coupland
Название: Discourse, the Body, and Identity
ISBN: 0333969006 ISBN-13(EAN): 9780333969007
Издательство: Springer
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Цена: 125770.00 T
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Описание: The "body" and "discourse" seem diametrically opposed, but we interact with our bodies and represent ourselves and our relationships in bodily terms. This volume integrates studies by leading researchers in sociolinguistics, sociology, social psychology and cultural theory.

Автор: Koller
Название: Metaphor and Gender in Business Media Discourse
ISBN: 1403932913 ISBN-13(EAN): 9781403932914
Издательство: Springer
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Цена: 107130.00 T
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Описание: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor.

Автор: Musolff
Название: Metaphor and Political Discourse
ISBN: 1403933898 ISBN-13(EAN): 9781403933898
Издательство: Springer
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Цена: 102480.00 T
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Описание: Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. Finally, drawing on examples of metaphor negotiation and on a reassessment of Hobbes` concept of metaphor in Leviathan, the book highlights the ethical dimension of metaphor in politics.

Автор: Stephen Pihlaja
Название: Antagonism on YouTube: Metaphor in Online Discourse
ISBN: 1474275370 ISBN-13(EAN): 9781474275378
Издательство: Bloomsbury Academic
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Цена: 40120.00 T
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Описание: This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as ‘drama’, particularly on YouTube. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how ‘drama’ emerges. Since YouTube drama occurs publicly, Antagonism on YouTube focuses on video pages rather than user reports of their actions and responses. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time.

Автор: Semino
Название: Metaphor in Discourse
ISBN: 0521867304 ISBN-13(EAN): 9780521867306
Издательство: Cambridge Academ
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Цена: 104550.00 T
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Описание: This book discusses the use of metaphor across a variety of texts and genres from literature, politics, science, education, advertising and the discourse of mental illness. Includes detailed case studies focusing on specific texts, from election leaflets to specialist scientific articles. Demonstrates that metaphor is a central phenomenon in language and thought.

Автор: Holmes
Название: Gendered Talk at Work - Constructing Gender Identity Through Workplace Discourse
ISBN: 1405117583 ISBN-13(EAN): 9781405117586
Издательство: Wiley
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Цена: 97100.00 T
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Описание: Gendered Talk at Work examines how women and men negotiate their gender identities as well as their professional roles in everyday workplace communication.

Автор: Georgalou Mariza
Название: Discourse and Identity on Facebook
ISBN: 1350094706 ISBN-13(EAN): 9781350094703
Издательство: Bloomsbury Academic
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Цена: 34840.00 T
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Описание:

Social network sites are dynamic online socio-cultural arenas which give users ample and unprecedented opportunities for self-presentation through the meshing of language with other semiotic modes. With a focus on Facebook, one of the most widely-used online social network sites, this book brings together ideas and concepts related to language online, multimodality, and identity through five topical issues. These include place, time, profession and education, stance-taking, and privacy.

The book features a discourse-centred online ethnography that provides authentic verbal and multimodal Facebook posts in both Greek and English . These are complemented with insights from interviews with Facebook participants. The examples bring to life various engaging instances of self- and other-presentation on Facebook identifying the ways in which users can:

- locate themselves in terms of place and time;
- announce activities, share and broaden their expertise and buttress solidarity among colleagues and fellow students;
- communicate emotions, tastes, thoughts, opinions and assessments;
- control the flow of textual information on their Facebook profiles to secure their privacy.

Focusing on discourse manifestations of identity, this book also shows how Facebook can function as a space for vernacular literacy practices, a silo of relationships, a digital memory bank, a research tool, a knowledge forum, a cardiograph of a society, and a grassroots channel.

Автор: Danko Sipka
Название: Lexical Layers of Identity: Words, Meaning, and Culture in the Slavic Languages
ISBN: 1108492711 ISBN-13(EAN): 9781108492713
Издательство: Cambridge Academ
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Цена: 109830.00 T
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Описание: Provides a systematic approach to lexical indicators of cultural identity, drawing on data from Slavic languages. Sipka addresses issues of interest to both Slavic and general linguists, cross-cultural anthropologists, and psychologists. Some sections will also be of interest to historians and political scientists.

Автор: Kay Fuller
Название: Gender, Identity and Educational Leadership
ISBN: 1474234623 ISBN-13(EAN): 9781474234627
Издательство: Bloomsbury Academic
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Цена: 40120.00 T
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Описание: Gender, Identity and Educational Leadership explores how head teachers' social identities – particularly pertaining to gender, social class and ethnicity – influence their leadership of diverse populations of pupils and staff. Informed by new research conducted throughout the first decade of the 21st century and advances in gender theories, the book draws attention to how head teachers' views of their diverse school populations influence school leadership. Connections are made between head teachers' social identities; their personal and professional histories; and their perceptions of diversity amongst the children, young people, staff and the wider communities they serve.