Managing People For Service Advantage, Wirtz Jochen
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 246630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Hans Christian Garmann Johnsen, Richard Ennals Название: Creating Collaborative Advantage: Innovation and Knowledge Creation in Regional Economies ISBN: 1138110248 ISBN-13(EAN): 9781138110243 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Невозможна поставка. Описание: In the emerging new collaborative economic order, innovation is achieved by an integrated process of collaboration between policymakers, business and society. Often, the focus for this collaboration is at a regional level. Creating Collaborative Advantage examines the trends in innovation policy that reflect this new thinking and regional focus. This book develops the view that collaboration is one of many ways of organising a competitive economy. It asks how, when and where collaboration is a meaningful way of organisation. It explores collaboration at business level, business networks between companies, and a wider collaborative coalition between business and public authorities. It is not a manual, a 'how to do it', because there is no single straightforward universal model to replace current orthodoxy on economic development, but it will enable people to learn. The contributors to this unique book have been involved with the implementation of some of the most outstanding examples of collaborative approaches, it therefore gives an outstanding picture of diversity, inbuilt comparisons and contrast, and debate between the cases. The co-authors give their understanding of these issues, but the book tries to establish some common understandings and bring the concept of collaboration to a larger audience, and to increase interest in a field which requires further exploration. Policy makers, advisers and administrators at all levels of government, those involved in research and development, and business leaders and educators, will find this book invaluable, together with readers having an academic interest in the subject of innovation.
Автор: Christoph Preuss Название: Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness ISBN: 3658046295 ISBN-13(EAN): 9783658046293 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
Автор: Pownall Charlie Название: Managing Online Reputation: How to Protect Your Company on Social Media ISBN: 1137382295 ISBN-13(EAN): 9781137382290 Издательство: Springer Рейтинг: Цена: 18630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Автор: Piercy Nigel, Evans Martin Название: Managing Marketing Information (Rle Marketing) ISBN: 1138980315 ISBN-13(EAN): 9781138980310 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Автор: Whistman Johnathan Название: The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team ISBN: 1119286646 ISBN-13(EAN): 9781119286646 Издательство: Wiley Рейтинг: Цена: 25350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today.
Автор: Jordan Jason, Teel Michelle, Vazzana Michelle Название: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance ISBN: 0071765735 ISBN-13(EAN): 9780071765732 Издательство: McGraw-Hill Рейтинг: Цена: 30870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness
Автор: Cook Название: An Introduction To Managing Interna ISBN: 1482226235 ISBN-13(EAN): 9781482226232 Издательство: Taylor&Francis Рейтинг: Цена: 69410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.
Shows how to develop a marketing and sales strategy for globalization
Details regional versus country-specific profiles
Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
Provides sales and negotiation skill sets
Автор: Nilakant Название: Managing Responsibly ISBN: 1138277223 ISBN-13(EAN): 9781138277229 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the wake of financial meltdown and environmental disaster, employers increasingly demand that managers have an understanding of ethical decision making, corporate social responsibility and values-based management. Business ethics is therefore increasingly being taught in business schools and is a rapidly developing research topic. Managing Responsibly explores the limitations of the thinking that dominates Western corporate and business culture. Contributors then draw on non-Western traditions and experience to suggest workable inter-cultural models to enhance organizational effectiveness in an increasingly globalised environment. With chapters written by specialists in economics, management, ethics, health sciences and history, the editors - one a historian and one a management specialist - ensure a truly interdisciplinary overall approach. Part One highlights the acute need for less self-interested approaches to management if local and global communities and the environment are to escape on-going damage and exploitation. Part Two draws on values from Indian and Maori traditions to propose alternatives to Western models of business ethics. Part Three suggests ways of approaching the challenges of developing sustained ethical leadership in the contemporary globalised economy. This original addition to Gower's Corporate Social Responsibility Series will appeal to a wide range of teachers, researchers and higher level students of management, as well as practitioners participating in executive development programmes. It will also serve the needs of those with a more specialist interest in business ethics and in sustainable and responsible management.
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