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Managing People For Service Advantage, Wirtz Jochen


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Цена: 9450.00T
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Склад Америка: 228 шт.  
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Wirtz Jochen
Название:  Managing People For Service Advantage
ISBN: 9781944659332
Издательство: World Scientific Publishing
Классификация:
ISBN-10: 1944659331
Обложка/Формат: Paperback
Страницы: 91
Вес: 0.14 кг.
Дата издания: 15.11.2017
Серия: Winning in service markets series
Язык: English
Размер: 229 x 152 x 5
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: Highly capable and motivated people are at the center of service excellence and productivity. Behind todays successful service organizations stands a firm commitment to effective management of human resources, including the recruitment, selection, training, motivation, and retention of employees. Organizations that display this commitment understand the economic payoff from investing in their people. Managing People for Service Advantage will give an insight on how to get HR right in service organizations, and how to get satisfied, loyal, motivated and productive service employees. This book is the ninth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

The Handbook of Managing and Marketing Tourism Experiences

Автор: D. Gursoy/M. Sotiriadis
Название: The Handbook of Managing and Marketing Tourism Experiences
ISBN: 1786352907 ISBN-13(EAN): 9781786352903
Издательство: Emerald
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Цена: 246630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Creating Collaborative Advantage: Innovation and Knowledge Creation in Regional Economies

Автор: Hans Christian Garmann Johnsen, Richard Ennals
Название: Creating Collaborative Advantage: Innovation and Knowledge Creation in Regional Economies
ISBN: 1138110248 ISBN-13(EAN): 9781138110243
Издательство: Taylor&Francis
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Цена: 47970.00 T
Наличие на складе: Невозможна поставка.
Описание: In the emerging new collaborative economic order, innovation is achieved by an integrated process of collaboration between policymakers, business and society. Often, the focus for this collaboration is at a regional level. Creating Collaborative Advantage examines the trends in innovation policy that reflect this new thinking and regional focus. This book develops the view that collaboration is one of many ways of organising a competitive economy. It asks how, when and where collaboration is a meaningful way of organisation. It explores collaboration at business level, business networks between companies, and a wider collaborative coalition between business and public authorities. It is not a manual, a 'how to do it', because there is no single straightforward universal model to replace current orthodoxy on economic development, but it will enable people to learn. The contributors to this unique book have been involved with the implementation of some of the most outstanding examples of collaborative approaches, it therefore gives an outstanding picture of diversity, inbuilt comparisons and contrast, and debate between the cases. The co-authors give their understanding of these issues, but the book tries to establish some common understandings and bring the concept of collaboration to a larger audience, and to increase interest in a field which requires further exploration. Policy makers, advisers and administrators at all levels of government, those involved in research and development, and business leaders and educators, will find this book invaluable, together with readers having an academic interest in the subject of innovation.

Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

Автор: Christoph Preuss
Название: Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
ISBN: 3658046295 ISBN-13(EAN): 9783658046293
Издательство: Springer
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Цена: 65210.00 T
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Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.

Managing Online Reputation: How to Protect Your Company on Social Media

Автор: Pownall Charlie
Название: Managing Online Reputation: How to Protect Your Company on Social Media
ISBN: 1137382295 ISBN-13(EAN): 9781137382290
Издательство: Springer
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Цена: 18630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Managing Marketing Information (Rle Marketing)

Автор: Piercy Nigel, Evans Martin
Название: Managing Marketing Information (Rle Marketing)
ISBN: 1138980315 ISBN-13(EAN): 9781138980310
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team

Автор: Whistman Johnathan
Название: The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team
ISBN: 1119286646 ISBN-13(EAN): 9781119286646
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today.

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

Автор: Jordan Jason, Teel Michelle, Vazzana Michelle
Название: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
ISBN: 0071765735 ISBN-13(EAN): 9780071765732
Издательство: McGraw-Hill
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Цена: 30870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

An Introduction To Managing Interna

Автор: Cook
Название: An Introduction To Managing Interna
ISBN: 1482226235 ISBN-13(EAN): 9781482226232
Издательство: Taylor&Francis
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Цена: 69410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.

  • Shows how to develop a marketing and sales strategy for globalization
  • Details regional versus country-specific profiles
  • Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
  • Provides sales and negotiation skill sets

Managing Responsibly

Автор: Nilakant
Название: Managing Responsibly
ISBN: 1138277223 ISBN-13(EAN): 9781138277229
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the wake of financial meltdown and environmental disaster, employers increasingly demand that managers have an understanding of ethical decision making, corporate social responsibility and values-based management. Business ethics is therefore increasingly being taught in business schools and is a rapidly developing research topic. Managing Responsibly explores the limitations of the thinking that dominates Western corporate and business culture. Contributors then draw on non-Western traditions and experience to suggest workable inter-cultural models to enhance organizational effectiveness in an increasingly globalised environment. With chapters written by specialists in economics, management, ethics, health sciences and history, the editors - one a historian and one a management specialist - ensure a truly interdisciplinary overall approach. Part One highlights the acute need for less self-interested approaches to management if local and global communities and the environment are to escape on-going damage and exploitation. Part Two draws on values from Indian and Maori traditions to propose alternatives to Western models of business ethics. Part Three suggests ways of approaching the challenges of developing sustained ethical leadership in the contemporary globalised economy. This original addition to Gower's Corporate Social Responsibility Series will appeal to a wide range of teachers, researchers and higher level students of management, as well as practitioners participating in executive development programmes. It will also serve the needs of those with a more specialist interest in business ethics and in sustainable and responsible management.


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