Health, Tourism & Hospitality: Spas, Wellness & Medical Travel, Leo Rask
Автор: Frederick J. DeMicco Название: Medical Tourism And Wellness ISBN: 177188505X ISBN-13(EAN): 9781771885058 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Невозможна поставка. Описание:
Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field's hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.
Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel--or at a hospital that feels like one--all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as:
The history of medical tourism
Why patients/tourists decide to travel for medical care
The role of professional facilitators of medical tourism
Key countries and medical disciplines in medical tourism
Transportation, food, entertainment, and hotel/hospitality services
Hotel and spa designs for medical tourism
Best practices in medical tourism
Patient follow-up after medical discharge
Future trends in medical tourism
Careers in medical tourism
With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Anastasia Paraskou, Babu P. George Название: Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities ISBN: 1522526943 ISBN-13(EAN): 9781522526940 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 137940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction.Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for all medical professionals, practitioners, academicians, students, and researchers interested in discovering the benefits and concerns that the reproductive tourism sector is currently facing.
Автор: Lee Seungwon Название: The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation ISBN: 1771880236 ISBN-13(EAN): 9781771880237 Издательство: Taylor&Francis Рейтинг: Цена: 101050.00 T Наличие на складе: Нет в наличии. Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Susan Slocum, Carol Kline, Andrew Holden Название: Scientific Tourism: Researchers as Travellers ISBN: 1138083925 ISBN-13(EAN): 9781138083929 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
As researchers in emerging economies, scientists are often the first foreign visitors to stay in remote rural areas and, on occasion, form joint venture ecotourism and community tourism projects or poverty alleviation schemes between local agencies or NGOs, the local community, and their home institution or agency. They therefore can contribute to avenues for the conservation of natural resources and the development of rural communities as well as influencing the future tourism development through its perceived legitimacy and the destination image it promotes.
This book for the first time critically reviews tourism debates surrounding this emerging market of scientific and research oriented tourism. It is divided into three inter-related sections. Section 1 sets the stage of the discourse of scientific research in tourism; Section 2 evaluates the key players of scientific tourism looking particularly at the roles of NGOs, government agencies and university academic staff and Section 3 contains case studies documenting the niche of researchers as travelers in a range of geographical locations including Tanzania, Australia, Chile, Peru and Mexico. The title's multidisciplinary approach provides an informed, interesting and stimulating addition to the existing limited literature and raises many issues and associated questions including the role of science tourism in tourism development and expansion, the impacts of scientific and research-based tourism, travel behaviors and motivations of researchers to name but a few.
This significant volume will provide the reader with a better understanding of scientists as travelers, their relationship to the tourism industry, and the role they play in community development around tourism sites. It will be valuable reading for students and academics across the fields of Tourism, Geography and Development Studies as well as other social science disciplines.
Автор: Epler Wood Megan Название: Sustainable Tourism on a Finite Planet ISBN: 1138217611 ISBN-13(EAN): 9781138217614 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years. It documents how technology and the growing global middle class are driving a travel revolution which requires a new paradigm in managing tourism destinations. Travel and tourism supply chains and business models for hotels, tour operators, cruise lines, airlines and airports are analysed and environmental management techniques are proposed for each sector. A pragmatic set of solutions are offered to support the transition to lower impact tourism development worldwide.
It recommends that decision makers assess the current and future value of natural, social, and cultural capital to guide investment in destinations and protect vital resources. Case studies illustrate why budgets to protect local destinations are consistently underestimated and offer guidance on new metrics. Innovative approaches are proposed to support the transition to green infrastructure, protect incomparable landscapes, and engage local people in the monitoring of vital indicators to protect local resources.
It provides students, professionals, and policy makers with far-reaching recommendations for new educational programs, professional expertise, financing, and legal frameworks to lower tourism's rapidly escalating carbon impacts and protect the health and well-being of local populations, ecosystems, cultures, and monuments worldwide.
Автор: Bowie David Название: Hospitality Marketing ISBN: 1138927481 ISBN-13(EAN): 9781138927483 Издательство: Taylor&Francis Рейтинг: Цена: 61240.00 T Наличие на складе: Нет в наличии. Описание:
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 246630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Boniface Brian Название: Worldwide Destinations: The geography of travel and tourism ISBN: 1138901814 ISBN-13(EAN): 9781138901810 Издательство: Taylor&Francis Рейтинг: Цена: 49610.00 T Наличие на складе: Нет в наличии. Описание: Worldwide Destinations: The Geography of Travel and Tourism 7th edition, is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism.
Название: Medical Tourism ISBN: 1138081655 ISBN-13(EAN): 9781138081659 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries including China, Cuba, Hungary, India, Thailand, Malaysia and Singapore actively promote and compete for the medical tourist dollar, while many developed countries also provide niche private services. However, the field of medical tourism is increasingly being subject to scrutiny and debate, particularly as a result of concerns over regulatory, ethical and wider health issues.
Drawing on a range of theoretical and methodological perspectives, this book is one of the first to critically address the substantial political, philosophical and ethical issues that arise out of the transnational practices of medical tourism. Through a series of chapters the book engages with key issues such as the role of regulatory and policy structures in influencing medical and health tourism related mobilities. These issues are investigated by considering range of developing and developed countries, medical systems and health economic perspectives.
The book adopts a multi-layered perspective to not only investigate the business and marketing practices of medical and health tourism but places these within a broader framework of contemporary globalisation, policy and practice. By doing so it opens up debate of the ethical space in which medical and health tourism operates as well as reinforce the wide ranging perspectives that exist on the subject in both the public and academic imagination.
This significant contribution will be of interest to students, academics in tourism and medical policy, trade and economic development fields.
Автор: Lean, Garth Staiff, Russell Название: Travel and imagination ISBN: 1472410254 ISBN-13(EAN): 9781472410252 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, archaeologists, heritage researchers, literary scholars and creative writers, this edited collection explores the socio-cultural phenomenon of imagination and travel.
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