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Brand Command: Canadian Politics and Democracy in the Age of Message Control, Alex Marland


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Автор: Alex Marland
Название:  Brand Command: Canadian Politics and Democracy in the Age of Message Control
ISBN: 9780774832045
Издательство: Mare Nostrum (Eurospan)
Классификация:





ISBN-10: 0774832045
Обложка/Формат: Paperback
Страницы: 528
Вес: 0.76 кг.
Дата издания: 15.02.2017
Серия: Communication, strategy, and politics
Язык: English
Иллюстрации: 16 photographs, 24 figures
Размер: 153 x 226 x 27
Ключевые слова: Media studies,Political manifestos,Central government policies,Communications engineering / telecommunications, POLITICAL SCIENCE / Political Process / Political Parties,SOCIAL SCIENCE / Media Studies
Подзаголовок: Canadian politics and democracy in the age of message control
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Поставляется из: Англии
Описание:

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.


Дополнительное описание:

Preface: Branding, Message Control, and Sunny Ways

Identifies what went wrong for Stephen Harper and the Conservative Party in the 2015 election campaign, which sets up a provocative summary of communications practices in the early days of th


Adaptation for Screenwriters

Автор: John Marland, Robert Edgar
Название: Adaptation for Screenwriters
ISBN: 1350036676 ISBN-13(EAN): 9781350036673
Издательство: Bloomsbury Academic
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Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Develop the critical and creative skills to 'translate' a story from page to screen with this step-by-step guide to the process of screen adaptation you'll learn to:

- interrogate a novel or short story to release its 'inner film'
- convert fictional prose into visual drama
- overcome the obstacles presented by different media 'languages'
- approach key strategic decisions - both technical and interpretive
- draft and re-draft your plot, characters and dialogue
- professionally format and submit your finished script

In addition to examples taken from 'literary classics', contemporary novels, genre fiction, short stories, and biographical material, Marland and Edgar embrace the wider phenomenon of re-telling and updating existing stories, such as the 'appropriation' of popular figures, inter-film adaptation (sequels and 'reboots'), and development into other visual forms including graphic fiction and video games.

Whether you are producing a faithful adaptation of Tolstoy's War and Peace, or planning to pair up the crime-fighting duo of Sherlock Holmes and Batman, Adaptation for Screenwriters will be your guide.


Bfmk the language of film

Автор: Edgar, Robert (senior Lecturer In Media And Communications, York St John University, Uk) Marland, John (york St. John University) Rawle, Steven (york
Название: Bfmk the language of film
ISBN: 1501347810 ISBN-13(EAN): 9781501347818
Издательство: Bloomsbury Academic
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Цена: 34840.00 T
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Описание: An effective filmmaker needs to have a good understanding of how film language works, and more importantly, how to actively influence an audience’s thoughts and feelings and guide their gaze around the screen. Packed with examples from classic and contemporary cinema, The Language of Film reveals the essential building blocks of film and explains how the screen communicates meaning to its audience. You will learn about fundamental theories and concepts, including film semiotics, narrative structures, ideology, and genre, as well as how elements such as shot size, camera movement, editing technique, and color come together to create the cinematic image. With insightful case studies and discussion questions, dozens of practical tips and exercises, and a new chapter on film sound, this new edition of The Language of Film is a must-have guide for aspiring filmmakers.

Permanent Campaigning in Canada

Автор: Alex Marland, Thierry Giasson, Anna Lennox Esselment
Название: Permanent Campaigning in Canada
ISBN: 077483448X ISBN-13(EAN): 9780774834483
Издательство: Mare Nostrum (Eurospan)
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Цена: 66880.00 T
Наличие на складе: Невозможна поставка.
Описание: Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Political Marketing in Canada

Автор: Alex Marland, Thierry Giasson, Jennifer Lees-Marshment
Название: Political Marketing in Canada
ISBN: 0774822287 ISBN-13(EAN): 9780774822282
Издательство: Wiley EDC
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Цена: 101810.00 T
Наличие на складе: Невозможна поставка.
Описание:

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing – and its promises – in practice.


Political Elites in Canada: Power and Influence in Instantaneous Times

Автор: Alex Marland, Thierry Giasson, Andrea Lawlor
Название: Political Elites in Canada: Power and Influence in Instantaneous Times
ISBN: 0774837942 ISBN-13(EAN): 9780774837941
Издательство: Mare Nostrum (Eurospan)
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Цена: 31730.00 T
Наличие на складе: Невозможна поставка.
Описание: Political Elites in Canada offers a timely look at Canadian political power brokers and how they are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, with traditional influencers losing authority over prevailing social, economic, and political structures. This volume explores the changing landscape for power brokers, the ascent of new elites, and how they are using digital communication to connect with Canadians in unprecedented ways. Featuring studies of governmental decision makers in the public service and non-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.

Political Elites in Canada: Power and Influence in Instantaneous Times

Автор: Alex Marland, Thierry Giasson, Andrea Lawlor
Название: Political Elites in Canada: Power and Influence in Instantaneous Times
ISBN: 0774837934 ISBN-13(EAN): 9780774837934
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 75200.00 T
Наличие на складе: Невозможна поставка.
Описание: Political Elites in Canada offers a timely look at Canadian political power brokers and how they are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, with traditional influencers losing authority over prevailing social, economic, and political structures. This volume explores the changing landscape for power brokers, the ascent of new elites, and how they are using digital communication to connect with Canadians in unprecedented ways. Featuring studies of governmental decision makers in the public service and non-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.


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