The Presidential Character: Predicting Performance in the White House, James David Barber
Новое издание
Автор: Edwards Iii, George C Название: Presidential character ISBN: 0367366770 ISBN-13(EAN): 9780367366773 Издательство: Taylor&Francis Цена: 47970 T Наличие на складе: Невозможна поставка. Описание: In the run-up to the 2020 presidential elections, the question of presidential character has never been more urgent. Covering US presidents from Taft to H. W. Bush, and with a new foreword bringing in Trump, this book uses research-based political psychology, history, and biography to project the performance of candidates as president.
Старое издание
Автор: Holian Название: Candidate Character Traits in Presidential Elections ISBN: 1138286176 ISBN-13(EAN): 9781138286177 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book, David Holian and Charles L. Prysby examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates.
Автор: Holian Название: Candidate Character Traits in Presidential Elections ISBN: 1138782696 ISBN-13(EAN): 9781138782693 Издательство: Taylor&Francis Рейтинг: Цена: 102080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book, David Holian and Charles L. Prysby examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates.
Автор: Farnsworth Название: Presidential Communication and Character ISBN: 1138213721 ISBN-13(EAN): 9781138213722 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.
Автор: Farnsworth, Stephen J. Название: Presidential communication and character ISBN: 1138212237 ISBN-13(EAN): 9781138212237 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.
More than any other time in history, the First Lady now bears responsibilities tantamount to any high-ranking cabinet member.This fascinating book documents the growing presence of the presidents' wives in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies.
The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion.
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