Online Consumer Behavior, 2nd Edition: Theory and Research, Angeline G. Close

Название: Qualitative Research Methods in Consumer Psychology
ISBN: 1138085901 ISBN-13(EAN): 9781138085909
Издательство: Taylor&Francis
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Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Название: Contemporary Consumer Culture Theory
ISBN: 1138680567 ISBN-13(EAN): 9781138680562
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.

Автор: Foxall, Gordon||
Название: Context and Cognition in Consumer Research
ISBN: 1138778206 ISBN-13(EAN): 9781138778207
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: This work pays particular attention to the roles of perception and emotion in accounting for consumers` actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

Автор: Wilson, Tony (university Malaysia Sarawak)
Название: Consumption, psychology and practice theories
ISBN: 1138123935 ISBN-13(EAN): 9781138123939
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.

Название: Online Consumer Behavior
ISBN: 1138107557 ISBN-13(EAN): 9781138107557
Издательство: Taylor&Francis
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Цена: 38780.00 T
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Описание:

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Автор: Cortina Jose M.
Название: Modern Research Methods for the Study of Behavior in Organiz
ISBN: 1138801704 ISBN-13(EAN): 9781138801707
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание:

The goal of the chapters in this SIOP Organizational Frontiers Series volume is to challenge researchers to break away from the rote application of traditional methodologies and to capitalize upon the wealth of data collection and analytic strategies available to them. In that spirit, many of the chapters in this book deal with methodologies that encourage organizational scientists to re-conceptualize phenomena of interest (e.g., experience sampling, catastrophe modeling), employ novel data collection strategies (e.g., data mining, Petri nets), and/or apply sophisticated analytic techniques (e.g., latent class analysis). The editors believe that these chapters provide compelling solutions for the complex problems faced by organizational researchers.

Автор: Ng, Sharon; Lee, Angela Y.
Название: Handbook of Culture and Consumer Behavior
ISBN: 0199388520 ISBN-13(EAN): 9780199388523
Издательство: Oxford Academ
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Цена: 71810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

Название: Qualitative Research Methods in Consumer Psychology
ISBN: 1138023493 ISBN-13(EAN): 9781138023499
Издательство: Taylor&Francis
Рейтинг:
Цена: 178640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Автор: Rodgers Shelly
Название: Digital Advertising
ISBN: 1138654450 ISBN-13(EAN): 9781138654457
Издательство: Taylor&Francis
Рейтинг:
Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.