Retail Marketing Management: The 5 Es of Retailing, Dhruv Grewal
Автор: Fernie Название: Principles of Retailing ISBN: 1138791946 ISBN-13(EAN): 9781138791947 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard Название: Retailing in Emerging Markets: A policy and strategy perspective ISBN: 113838318X ISBN-13(EAN): 9781138383180 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Невозможна поставка. Описание: Providing a comprehensive and up to date assessment of the development of retailing in emerging economies, this book captures the interplay between retail policy and retail strategy to highlight the nuances of how they inform each other and the theoretical implications for retail development as a whole.
Автор: Fernie John, Fernie Suzanne, Moore Christopher Название: Principles of Retailing ISBN: 1138791954 ISBN-13(EAN): 9781138791954 Издательство: Taylor&Francis Рейтинг: Цена: 86760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Coopey R., O`connell S., Porter D. Название: Mail Order Retailing in Britain: A Business and Social History ISBN: 0198296509 ISBN-13(EAN): 9780198296508 Издательство: Oxford Academ Рейтинг: Цена: 182160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Representing an important development in the history of retailing, this book traces the growth of this important retail sector. It also traces the rise of major firms including Kay and Co., Grattan, Empire Stores and others, to highlight the ways in which these firms created and exploited social networks through the agency system.
"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA
"I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USALearn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.
Название: Food retailing and sustainable development ISBN: 1787145549 ISBN-13(EAN): 9781787145542 Издательство: Emerald Рейтинг: Цена: 97560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers` practices in different countries and their impact on consumers.
Автор: Michael Londrigan, Jacqueline M. Jenkins Название: Fashion Supply Chain Management ISBN: 1501317784 ISBN-13(EAN): 9781501317781 Издательство: Bloomsbury Academic Цена: 54910.00 T Наличие на складе: Невозможна поставка. Описание: Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer. -Industry Interviews provide real-world insight and application from professionals who have contributed to the industry -Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy -Notes from the Field sidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry
Автор: Gibson G. Vedamani Название: Retail Beyond Detail: The Great Indian Retailing Business ISBN: 9352807596 ISBN-13(EAN): 9789352807598 Издательство: Sage Publications Рейтинг: Цена: 16890.00 T Наличие на складе: Невозможна поставка. Описание: Unvailing the success secrets of retailing in India.
Автор: Thomas Rudolph, Felix Brunner Название: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms ISBN: 3110553899 ISBN-13(EAN): 9783110553895 Издательство: Walter de Gruyter Рейтинг: Цена: 18530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.
Автор: Shailja Dixit, Amit Kumar Sinha Название: E-Retailing Challenges and Opportunities in the Global Marketplace ISBN: 1466699213 ISBN-13(EAN): 9781466699212 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. This volume emphasizes the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development.
Автор: Peter Ikeler Название: Hard Sell: Work and Resistance in Retail Chains ISBN: 1501702416 ISBN-13(EAN): 9781501702419 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 108680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than 5 percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy's and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city.When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.
Автор: Christy Crutsinger Название: Fashion Retailing and Merchandising ISBN: 1847887864 ISBN-13(EAN): 9781847887863 Издательство: Bloomsbury Academic Цена: 52800.00 T Наличие на складе: Невозможна поставка.
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