Charles E. Hires and the Drink that Wowed a Nation: The Life and Times of a Philadelphia Entrepreneur 9781439915905

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Автор: Bill Double
Название: Charles E. Hires and the Drink that Wowed a Nation: The Life and Times of a Philadelphia Entrepreneur
ISBN: 9781439915905
Издательство: Marston Book Services
Классификация:

Биографии деятелей бизнеса и промышленности

История Америк

История конкретных компаний / корпоративная история

Отрасли обрабатывающей промышленности

Пищевая промышленность и смежные отрасли

Краеведение

ISBN-10: 1439915903
Обложка/Формат: Paperback
Страницы: 250
Вес: 0.00 кг.
Дата издания: 01.04.2019
Серия: Biography
Язык: English
Размер: 210 x 133
Читательская аудитория: Professional and scholarly
Ключевые слова: Biography: business & industry,History of the Americas,Local history, BIOGRAPHY & AUTOBIOGRAPHY / Business,HISTORY / General,HISTORY / United States / State & Local / Middle Atlantic (DC, DE, MD, NJ, NY, PA)
Подзаголовок: The life and times of a philadelphia entrepreneur
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Поставляется из: Англии
Описание: Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer—launched 10 years before Coca-Cola—blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as "a tycoon with the soul of a chemist." In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the worlds largest condensed milk companies.Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.

Charles E. Hires and the Drink that Wowed a Nation: The Life and Times of a Philadelphia Entrepreneur, Bill Double