Social Media Marketing: Breakthroughs in Research and Practice, 

Название: Creativity Research
ISBN: 113820613X ISBN-13(EAN): 9781138206137
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a unique collection of some of the latest research from a range of leading creativity researchers. It provides a clear understanding of the concepts, environmental determinants, inter-disciplinary nature and applications of creativity.

Название: Business of gamification
ISBN: 1138340146 ISBN-13(EAN): 9781138340145
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание:

At the turn of the century the term gamification was introduced as a concept to understand the process of using game mechanics in non-game contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today.

The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general?

This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

Автор: Karl Herndl
Название: Sales Coaching by Benedict: Successo nelle vendite con strutture chiare e con cuore
ISBN: 3631651430 ISBN-13(EAN): 9783631651438
Издательство: Peter Lang
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Цена: 46000.00 T
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Описание: Il punto di partenza per questo libro e stato l`esperienza dell`autore che nelle vendite molte cose accadono in modo arbitrario e casuale. Alla ricerca di un modello d`ordine comprovato ha scoperto la Regola benedettina, e ha trasferito i contenuti di questa regola alle vendite.

Автор: Information Resources Management Association
Название: Remote Work and Collaboration: Breakthroughs in Research and Practice
ISBN: 1522519181 ISBN-13(EAN): 9781522519188
Издательство: Mare Nostrum (Eurospan)
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Цена: 437050.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines the benefits and challenges of working with telecommuting associates in the modern work environment. Including innovative studies on unified communications, data sharing, and job satisfaction, this multi-volume set is an ideal resource for academics, scientists, business entrepreneurs, practitioners, managers, and policy makers involved in the contemporary business industry.

Автор: Hajli
Название: Handbook Of Research On Integrating Social Media Into Strategic Marketing
ISBN: 1466683538 ISBN-13(EAN): 9781466683532
Издательство: Mare Nostrum (Eurospan)
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Цена: 259160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Автор: Herndl, Karl
Название: Sales coaching by benedict
ISBN: 3631646844 ISBN-13(EAN): 9783631646847
Издательство: Peter Lang
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Цена: 46140.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors.