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Selling School: The Marketing of Public Education, Catherine DiMartino, Sarah Butler Jessen


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в Мои желания

Автор: Catherine DiMartino, Sarah Butler Jessen
Название:  Selling School: The Marketing of Public Education
ISBN: 9780807758892
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 0807758892
Обложка/Формат: Hardcover
Страницы: 208
Вес: 0.43 кг.
Дата издания: 30.04.2018
Серия: Education
Язык: English
Размер: 231 x 160 x 18
Читательская аудитория: Professional and scholarly
Ключевые слова: Educational strategies & policy
Подзаголовок: The marketing of public education
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Поставляется из: Англии
Описание: Outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging.

A Good Investment?: Philanthropy and the Marketing of Race in an Urban Public School

Автор: Amy Brown
Название: A Good Investment?: Philanthropy and the Marketing of Race in an Urban Public School
ISBN: 0816691126 ISBN-13(EAN): 9780816691128
Издательство: Mare Nostrum (Eurospan)
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Цена: 73150.00 T
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Описание: Select students and teachers worked the room at a fundraising event for a New York City public high school Amy Brown calls College Preparatory Academy. It was their job to convince wealthy attendants that College Prep, with its largely minority and disadvantaged student body and its unusually high rate of graduation and college acceptance, was a worthy investment. To this end, students and teachers tried to seem needy and deserving, hoping to make supporters feel generous, important, and not threatened. How much, Brown asks, does competition for financing in urban public schools depend on marketing and perpetuating poverty in order to thrive? And are the actors in this drama deliberately playing up stereotypes of race and class?A Good Investment? offers a firsthand look behind the scenes of the philanthropic approach to funding public education-a process in which social change in education policy and practice is aligned with social entrepreneurship. The appearance of success, equity, or justice in education, Brown argues, might actually serve to maintain stark inequalities and inhibit democracy. Her book shows that models of corporate or philanthropic charity in education can in fact reinforce the race and class hierarchies that they purport to alleviate.As their voices reveal, the teachers and students on the receiving end of such a system can be critically conscious and ambivalent participants in a school’s racialized marketing and image management. Timely and provocative, this nuanced work exposes the unintended consequences of an education marketplace where charity masquerades as justice.

Educational Reform and Internationalisation: The Case of School Reform in Kazakhstan

Автор: David Bridges
Название: Educational Reform and Internationalisation: The Case of School Reform in Kazakhstan
ISBN: 1107452880 ISBN-13(EAN): 9781107452886
Издательство: Cambridge Education
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Цена: 49290.00 T
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Описание: A collaborative series with the University of Cambridge Faculty of Education highlighting leading-edge research across Teacher Education, International Education Reform and Language Education.

Publics for Public School

Автор: Knight Abowitz Kathleen
Название: Publics for Public School
ISBN: 1612052436 ISBN-13(EAN): 9781612052434
Издательство: Taylor&Francis
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Цена: 158230.00 T
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Описание: Outlines a new conception of the public dimensions of schooling. Written for educational leaders working in or on behalf of public schooling.

Lee Kuan Yew School of Public Polic

Автор: Al
Название: Lee Kuan Yew School of Public Polic
ISBN: 9814417211 ISBN-13(EAN): 9789814417211
Издательство: World Scientific Publishing
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Цена: 17950.00 T
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Описание: In an industry of higher education that measures the longevity of its leading institutions in decades and centuries, the establishment and rapid growth of the eight-year-old Lee Kuan Yew School of Public Policy (LKY School), National University of Singapore, is a remarkable story that deserves to be told. This book tells its story.

The Public School Advantage: Why Public Schools Outperform Private Schools

Автор: Lubienski Christopher A., Lubienski Sarah Theule
Название: The Public School Advantage: Why Public Schools Outperform Private Schools
ISBN: 022608891X ISBN-13(EAN): 9780226088914
Издательство: Wiley
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Цена: 19010.00 T
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Описание: Nearly the whole of America`s partisan politics centers on a single question: Can markets solve our social problems? And for years this question has played out ferociously in the debates about how we should educate our children. This title offers evidence to undercut this belief, showing that public schools in fact outperform private ones.

Old School Still Matters: Lessons from History to Reform Public Education in America

Автор: Fife Brian L.
Название: Old School Still Matters: Lessons from History to Reform Public Education in America
ISBN: 0313398097 ISBN-13(EAN): 9780313398094
Издательство: Bloomsbury
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Цена: 57420.00 T
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Описание: Can public schools in America be saved? This book considers theory, current practice, and the common school ideal through a historical lens to arrive at practical suggestions for reforming contemporary public education.

Publics for Public School: Legitimacy, Democracy, and Leadership

Автор: Abowitz Kathleen Knight
Название: Publics for Public School: Legitimacy, Democracy, and Leadership
ISBN: 1612052444 ISBN-13(EAN): 9781612052441
Издательство: Taylor&Francis
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Цена: 45930.00 T
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Описание: Outlines a new conception of the public dimensions of schooling. Written for educational leaders working in or on behalf of public schooling.

Burning Cash: How Costly Public School Failures Have Charred the American Dream

Автор: Collins Justin
Название: Burning Cash: How Costly Public School Failures Have Charred the American Dream
ISBN: 1610485289 ISBN-13(EAN): 9781610485289
Издательство: Rowman & Littlefield Publishers
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Цена: 64770.00 T
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Описание: The texts in this unique collection range from the gothic revival of the late eighteenth century through to the late Victorian gothic, and from the poetry of Wordsworth and Coleridge to the short fiction of H.G. Wells and Henry James. Genres represented include medievalist poetry, psychological thrillers, dark political dystopias, sinister tales of social corruption, and popular ghost tales.

The Big Lies of School Reform: Finding Better Solutions for the Future of Public Education

Автор: Gorski Paul C., Zenkov Kristien
Название: The Big Lies of School Reform: Finding Better Solutions for the Future of Public Education
ISBN: 0415707935 ISBN-13(EAN): 9780415707930
Издательство: Taylor&Francis
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Цена: 163330.00 T
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Описание: The Big Lies of School Reform provides a critical interruption to the ongoing policy conversations taking place around public education in the United States today.

Education, Disadvantage and Place: Making the Local Matter

Автор: Dyson Alan, Kerr Kirstin, Raffo Carlo
Название: Education, Disadvantage and Place: Making the Local Matter
ISBN: 1447311205 ISBN-13(EAN): 9781447311201
Издательство: Marston Book Services
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Цена: 38270.00 T
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Описание: Challenging current thinking, this important book is the first to focus on the role of area-based initiatives to tackle the link between education, disadvantage and place. Aimed at all those actively seeking to tackle disadvantage, including policymakers, practitioners, academics and students.

Education, Disadvantage and Place: Making the Local Matter

Автор: Dyson Alan, Kerr Kirstin, Raffo Carlo
Название: Education, Disadvantage and Place: Making the Local Matter
ISBN: 1447311191 ISBN-13(EAN): 9781447311195
Издательство: Marston Book Services
Цена: 105590.00 T
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Описание: Challenging current thinking, this important book is the first to focus on the role of area-based initiatives to tackle the link between education, disadvantage and place. Aimed at all those actively seeking to tackle disadvantage, including policymakers, practitioners, academics and students.

Public Housing and School Choice in a Gentrified City

Автор: Makris
Название: Public Housing and School Choice in a Gentrified City
ISBN: 1137429151 ISBN-13(EAN): 9781137429155
Издательство: Springer
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Цена: 69870.00 T
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Описание: Winner of the 2016 AESA Critics` Choice Book Award Molly Makris uses an interdisciplinary approach to urban education policy to examine the formal education and physical environment of young people from low-income backgrounds and demonstrate how gentrification shapes these circumstances.


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