Автор: Lynette Owen Название: Selling Rights ISBN: 1138489484 ISBN-13(EAN): 9781138489486 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Невозможна поставка. Описание: Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world. The eighth edition is substantially updated to illustrate the changes in rights in relation to new technologies and legal developments in the United Kingdom and the rest of the world.
Автор: Odagiri, Hiroyuki; Goto, Akira; Sunami, Atsushi; N Название: Intellectual Property Rights, Development, and Catch Up ISBN: 0199639639 ISBN-13(EAN): 9780199639632 Издательство: Oxford Academ Рейтинг: Цена: 65470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For most countries, economic development involves `catching up` with leading countries. This needs more than physical assets and labour: it requires technological capabilities, educational attainment, entrepreneurship, and development of the necessary institutional infrastructure, including intellectual property rights, particularly patents.
Автор: Morris Jeremy Wade Название: Selling Digital Music, Formatting Culture ISBN: 0520287932 ISBN-13(EAN): 9780520287938 Издательство: Wiley Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on case studies of five key technologies, this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD.
Автор: Draper Nora Название: The Identity Trade: Selling Privacy and Reputation Online ISBN: 1479895652 ISBN-13(EAN): 9781479895656 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 81930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The successes and failures of an industry that claims to protect and promote our online identities
What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity--a form of cultural currency.
The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service.
Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age.
Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
Автор: Morris Jeremy Wade Название: Selling Digital Music, Formatting Culture ISBN: 0520287940 ISBN-13(EAN): 9780520287945 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on case studies of five key technologies, this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD.
Автор: Faltesek Daniel Название: Selling Social Media ISBN: 1501319698 ISBN-13(EAN): 9781501319693 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries—disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.
Автор: Xavier Seuba Название: The Global Regime for the Enforcement of Intellectual Property Rights ISBN: 1108400892 ISBN-13(EAN): 9781108400893 Издательство: Cambridge Academ Рейтинг: Цена: 46470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Those involved in intellectual property litigation will find key tools to manage their cases; those involved in intellectual property teaching will find a unique resource book on the international norms and bodies dealing with intellectual property; and legislators and policymakers will find in a single publication the current issues being discussed in the domain of intellectual property.
Автор: Althaf Marsoof Название: Internet Intermediaries and Trade Mark Rights ISBN: 0815382464 ISBN-13(EAN): 9780815382461 Издательство: Taylor&Francis Рейтинг: Цена: 122490.00 T Наличие на складе: Невозможна поставка. Описание: At present, neither UK trade mark law nor English common law principles provide a basis to hold internet intermediaries liable for trade mark infringements. This book considers reforms aimed at gaps in the existing legal framework. This book also examines alternative remedies, such as notice and takedown and injunctions.
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