Social Media Measurement and Management: Entrepreneurial Digital Analytics, Jeremy Harris Lipschultz
Новое издание
Автор: Lipschultz, Jeremy Harris (university Of Nebraska At Omaha, Usa) Название: Social media measurement and management ISBN: 103224786X ISBN-13(EAN): 9781032247861 Издательство: Taylor&Francis Цена: 43890 T
Автор: Irani Lilly Название: Chasing Innovation: Making Entrepreneurial Citizens in Modern India ISBN: 0691175136 ISBN-13(EAN): 9780691175133 Издательство: Wiley Рейтинг: Цена: 100320.00 T Наличие на складе: Поставка под заказ. Описание: "A vivid look at how India has developed the idea of entrepreneurial citizens as leaders mobilizing society and how people try to live that promise"--Provided by publisher.
Автор: Irani Lilly Название: Chasing Innovation: Making Entrepreneurial Citizens in Modern India ISBN: 0691175144 ISBN-13(EAN): 9780691175140 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "A vivid look at how India has developed the idea of entrepreneurial citizens as leaders mobilizing society and how people try to live that promise"--Provided by publisher.
Автор: Meyer-Clement Название: Party Hegemony and Entrepreneurial Power in China ISBN: 1138917230 ISBN-13(EAN): 9781138917231 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Economic liberalisation processes and the rapid development of the private sector are widely visible signs of over thirty years of reform policies in the People's Republic of China. Nevertheless, the Chinese Communist Party (CCP) has managed to preserve the basic political institutions of the Leninist Party-state, including its own unrestrained position of political power. Against this background, this book investigates the interrelationship between processes of marketisation and commercialisation, and the stability of the CCP regime.
The aim of the book is to complement existing literature on adaptive governance in China and on the reasons for the CCP regime's relative stability, while providing new information about the relationship between the Chinese party-state and private entrepreneurs. Taking case studies from the film and music industries, the book gives a detailed account of the political and economic history of these industries in China, with special attention given to the role played by private production companies as intermediaries between artistic creation, political and ideological constraints, and the market. A historical institutionalist approach is employed to trace the effect of Chinese policies on popular culture and the institutions of administrative, economic, political and ideological control over the film and music industries back to the 1950s, revealing the mechanisms and prospects of CCP hegemony in the cultural sector.
Examining the effects of the marketisation and commercialisation processes on the communist regime and vice versa, this book also offers a fresh perspective on the origins of today's Chinese popular cultural mainstream. It will therefore be of great interest to students and scholars of Chinese politics, Chinese culture and media and Chinese government-business relations.
Автор: Clarke Название: Entrepreneurial Journalism in China and Southeast Asia ISBN: 1138283088 ISBN-13(EAN): 9781138283084 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Exploring startup journalism and digital media platform trends in China, Taiwan and Southeast Asia, this book offers a practical insight into how to launch and run successful news operations as digitisation spreads through the region.
Автор: Kelly Sara Название: Personal Branding for Entrepreneurial Journalists and Creati ISBN: 1138218472 ISBN-13(EAN): 9781138218475 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Название: Entrepreneurial Journalism ISBN: 1138070297 ISBN-13(EAN): 9781138070295 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses critical topics related to entrepreneurialism within 21st century journalism. Using case studies, the contributors examine topics such as funding models, best practice, start-up culture, and the definition of `entrepreneurialism` in the field of journalism. It was originally published as a special issue of Journalism Practice.
Автор: Kelly Sara Название: Entrepreneurial Journalist`s Toolkit ISBN: 1138816485 ISBN-13(EAN): 9781138816480 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Today`s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. The Entrepreneurial Journalist`s Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards.
Автор: Marsden Paul Название: Entrepreneurial Journalism ISBN: 1138190365 ISBN-13(EAN): 9781138190368 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
Автор: Kevin Rafter Название: Entrepreneurial Journalism ISBN: 0367264625 ISBN-13(EAN): 9780367264628 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses critical topics related to entrepreneurialism within 21st century journalism, such as funding models, best practice, start-up culture, and the definition of `entrepreneurialism` in the field of journalism. It was originally published as a special issue of Journalism Practice.
Автор: Gуmez Cruz Edgar Название: Digital Photography and Everyday Life ISBN: 113889981X ISBN-13(EAN): 9781138899810 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Digital Photography and Everyday Life: Empirical studies on material visual practices explores the role that digital photography plays within everyday life.
With contributors from ten different countries and backgrounds in a range of academic disciplines - including anthropology, media studies and visual culture - this collection takes a uniquely broad perspective on photography by situating the image-making process in wider discussions on the materiality and visuality of photographic practices and explores these through empirical case studies.
By focusing on material visual practices, the book presents a comprehensive overview of some of the main challenges digital photography is bringing to everyday life. It explores how the digitization of photography has a wide-reaching impact on the use of the medium, as well as on the kinds of images that can be produced and the ways in which camera technology is developed. The exploration goes beyond mere images to think about cameras, mediations and technologies as key elements in the development of visual digital cultures.
Digital Photography and Everyday Life will be of great interest to students and scholars of Photography, Contemporary Art, Visual Culture and Media Studies, as well as those studying Communication, Cultural Anthropology, and Science and Technology Studies.
Автор: Bogost Ian Название: How to Talk about Videogames ISBN: 0816699127 ISBN-13(EAN): 9780816699124 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 16680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Videogames! Aren’t they the medium of the twenty-first century? The new cinema? The apotheosis of art and entertainment, the realization of Wagnerian gesamtkunstwerk? The final victory of interaction over passivity? No, probably not. Games are part art and part appliance, part tableau and part toaster. In How to Talk about Videogames, leading critic Ian Bogost explores this paradox more thoroughly than any other author to date.Delving into popular, familiar games like Flappy Bird, Mirror’s Edge, Mario Kart, Scribblenauts, Ms. Pac-Man, FarmVille, Candy Crush Saga, Bully, Medal of Honor, Madden NFL, and more, Bogost posits that videogames are as much like appliances as they are like art and media. We don’t watch or read games like we do films and novels and paintings, nor do we perform them like we might dance or play football or Frisbee. Rather, we do something in-between with games. Games are devices we operate, so game critique is both serious cultural currency and self-parody. It is about figuring out what it means that a game works the way it does and then treating the way it works as if it were reasonable, when we know it isn’t.Noting that the term games criticism once struck him as preposterous, Bogost observes that the idea, taken too seriously, risks balkanizing games writing from the rest of culture, severing it from the “rivers and fields” that sustain it. As essential as it is, he calls for its pursuit to unfold in this spirit: “God save us from a future of games critics, gnawing on scraps like the zombies that fester in our objects of study.”
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