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The Politics of YouTube: Selling Empowerment and Amusement, Patricia Dias da Silva


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Автор: Patricia Dias da Silva
Название:  The Politics of YouTube: Selling Empowerment and Amusement
ISBN: 9781138628151
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138628158
Обложка/Формат: Hardcover
Страницы: 208
Вес: 0.00 кг.
Дата издания: 30.09.2018
Серия: Sociology
Язык: English
Читательская аудитория: College/higher education
Ключевые слова: Sociology, SOCIAL SCIENCE / General,SOCIAL SCIENCE / Sociology / General
Ссылка на Издательство: Link
Поставляется из: Европейский союз
Описание:

YouTube has undergone significant changes since its beta launch in 2005, existing today as a profit-seeking business venture that endeavours to combine politics, entertainment, and profitability. This book examines the consequences of a focus on maximizing audiences and attaining revenue for the role of YouTube videos aimed at the promotion of political discussion and citizen engagement. Drawing on extensive analysis of YouTube content and affordances, the author challenges the idea that the use of YouTube for political discussion has levelled access to the public sphere, contending that the professionalization of campaigning and political action on YouTube brings making political videos closer to the realm of political marketing. Given the extent to which blocking and take-down practices by governmental order have affected the companys image as a partner of activism and a supporter of free expression, The Politics of YouTube explores whether there is room for further political empowerment of users and greater scope for YouTube to contribute to enhanced forms of democracy. A rigorous exploration of questions of sociality, surveillance and sousveillance, copyright, humor and political engagement in the digital sphere, this book will appeal to social scientists with interests in science and technology studies, media and communication, politics and the public sphere.



Trade Unions on YouTube

Автор: Jenny Jansson; Katrin Uba
Название: Trade Unions on YouTube
ISBN: 3030249131 ISBN-13(EAN): 9783030249137
Издательство: Springer
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Цена: 46570.00 T
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Описание: This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.

Global Empowerment of Women: Responses to Globalization and Politicized Religions

Автор: Carolyn M. Elliott
Название: Global Empowerment of Women: Responses to Globalization and Politicized Religions
ISBN: 0415541344 ISBN-13(EAN): 9780415541343
Издательство: Taylor&Francis
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Цена: 45930.00 T
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Описание: Through an examination of case studies in twenty countries, this volume probes the meanings of women`s empowerment in the context of local conflicts around power, culture and violence, and initiatives from national and global levels.


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