Intelligent machines are revolutionizing business.
Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?
If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them.
In this book you'll learn how:
Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights
Blockchain has the potential to restructure the economy
Drones and driverless vehicles are becoming essential tools
3-D printing is making new business models possible
Augmented reality is transforming retail and manufacturing
Smart speakers are redefining the rules of marketing
Humans and machines are working together to reach new levels of productivity
This collection of articles includes "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Stitch Fix's CEO on Selling Personal Style to the Mass Market," by Katrina Lake; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Marketing in the Age of Alexa," by Niraj Dawar; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Drones Go to Work," by Chris Anderson; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; "The 3-D Printing Playbook," by Richard A. D'Aveni; "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty; "When Your Boss Wears Metal Pants," by Walter Frick; and "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani.
Автор: Hamid Abu Bakar Abdul, Mousavi Seyed Bahaedin, Partovi Bamdad Название: Managing E-Crm Towards Customer Satisfaction and Quality Relationship ISBN: 1543749992 ISBN-13(EAN): 9781543749991 Издательство: Неизвестно Рейтинг: Цена: 23950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Electronic customer relationship management (ECRM) is a comprehensive business and marketing strategy for attracting and retaining customers over the internet. The proliferation of ECRM and its alarming failure rate call for a better understanding of the relationship between ECRM and its immediate objective. Based on the literature reviewed, there are few studies that have used service quality as a component of relationship quality in the relation between ECRM and customer satisfaction. The study investigates the influence of three components of ECRM (i.e., pre-purchase, at-purchase, and post-purchase ECRM) on customer satisfaction directly and through mediating variable relationship quality. A quantitative methodology using a cross-sectional survey method was used to investigate the relationship between variables.
Автор: Raskino Mark, Waller Graham Название: Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself ISBN: 1629560731 ISBN-13(EAN): 9781629560731 Издательство: Taylor&Francis Рейтинг: Цена: 29590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.
Автор: Kingsnorth Simon Название: Digital Marketing Strategy ISBN: 074947470X ISBN-13(EAN): 9780749474706 Издательство: TBS/GBS Рейтинг: Цена: 39590.00 T Наличие на складе: Поставка под заказ. Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
The world's elite athletes and coaches achieve high performance through inspiring leadership, mental toughness, and direction-setting strategic choices. Harvard Business Review has talked to many of these high performers throughout the years to learn how their success translates to the world of business.
If you read nothing else on management lessons from the world of sports, read these 10 articles by athletes, coaches, and leadership experts. We've combed through our archive and selected the articles that will best help you drive performance.
This book will inspire you to:
Improve on your weaknesses, not just your strengths
Take care of your body for sustained mental performance
Increase your confidence and manage your energy before an important event
Turn a struggling team around
Understand the limits of performance metrics
Focus on long-term goals to overcome setbacks
Understand where the analogy of sports and business doesn't work
This collection of articles includes "Ferguson's Formula," by Anita Elberse with Sir Alex Ferguson; "Life's Work: An Interview with Greg Louganis"; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "The Tough Work of Turning a Team Around," by Bill Parcells; "How an Olympic Gold Medalist Learned to Perform Under Pressure: An Interview with Alex Gregory"; "Mental Preparation Secrets of Top Athletes, Entertainers, and Surgeons," an interview with Daniel McGinn by Sarah Green Carmichael; "SoulCycle's CEO on Sustaining Growth in a Faddish Industry," by Melanie Whelan; "Life's Work: An Interview with Kareem Abdul-Jabbar"; "Major League Innovation," by Scott D. Anthony; "Looking Past Performance in Your Star Talent," by Mark de Rond, Adrian Moorhouse, and Matt Rogan; "Life's Work: An Interview with Mikhail Baryshnikov"; "How the Best of the Best Get Better and Better," by Graham Jones; "Life's Work: An Interview with Joe Girardi"; "Why There Is an I in Team," by Mark de Rond; "Life's Work: An Interview with Andre Agassi"; and "Why Sports Are a Terrible Metaphor for Business," by Bill Taylor.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Emily is feeling rebellious. Emily - the embodiment of many young business people the authors have worked with on system projects - faces a wall of "you don't understand how complex it is". She is told: "You do not have enough experience to make changes", "Best we keep going with the current work the way it is", and "We will think about improvements later." Emily becomes disillusioned and disempowered.
Emily's Rebellion presents a new method of removing the complexity from business processes and information systems called the 'Transaction Pattern'. Emily has learned about Service Design and loves it, but she needs a way to bridge the gap between her customer-focused service blueprint and the technical-minded developers.
The Transaction Pattern is Emily's bridge. It breaks down a service design into transactions and then into a generic pattern of phases and tasks that commonly recur. This structured approach, based on the pattern, readily specifies business requirements for system development and process implementation.
Emily's Rebellion seeks to embolden people like Emily who are required to inhabit the space between the everyday operations of their business and technology 'improvement' and digitization projects. You can effect change today with simple steps - it does not have to be so complex. Walk with Emily as she discovers a new path to get better business outcomes from IT projects.
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