Transnational Media: Concepts and Cases, Suman Mishra, Rebecca Kern–Stone
Автор: Stone Diane Название: Knowledge Actors and Transnational Governance ISBN: 1137022906 ISBN-13(EAN): 9781137022905 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Diane Stone analyses the role of experts shaping global policy via transnational knowledge networks which help create new spaces of public sector activity.
An overview of the practice of strategic global and multicultural public relations in various sectors
Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process--formative research, planning, implementation, evaluation, and stewardship--is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice.
All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors.
Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension.
Employs a real-world approach to public relations principles, practices, and strategies
Focuses on global public relations rather than outdated nation-centered models
Fills a gap in current literature on multinational and multicultural public relations
Explains the public relations strategies that are best suited for each sector
Includes summary sections that contain suggested readings and supplemental online links
Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Автор: Suman Mishra, Rebecca Kern–Stone Название: Transnational Media: Concepts and Cases ISBN: 1119394597 ISBN-13(EAN): 9781119394594 Издательство: Wiley Рейтинг: Цена: 80790.00 T Наличие на складе: Невозможна поставка. Описание:
A broad and accessible introduction to national and transnational media
Transnational Media: Concepts and Cases provides a clear and engaging overview of media communication from a global and a region-based perspective. Rather than focusing on just complex theories and industry-specific analyses, this unique book offers an inclusive, comparative approach to both journalism and entertainment media--introducing readers to the essential concepts, systems, transnational influences, and power dynamics that shape global media flow. Broad coverage of different media forms from Asia, Africa, the Americas, Europe, and Oceania offers country-based and transnational perspectives while highlighting examples of media trends in television, radio, film, journalism, social media, music, and others.
Promoting a balanced, multipolar exploration of transnational media, this innovative book discusses topics such as media concentration, the cultural, political, and economic impact of media, and the primary centers of new and traditional media activities. Chapters organized by geographic region offer instructive pedagogical features--including case studies and essays, and illustrations, maps and charts--that strengthen understanding of distinctive and emerging practices in the production, distribution, and consumption of media products.
Explores a wide range of global media topics, infrastructures, cultures, and political-economic climates
Written in an engaging, relatable, and easy to understand style
Covers major aspects of journalism and various forms of entertainment media
Organized by regions of the world to reflect a global perspective
Includes newly-written case studies by international scholars from each region
Designed for undergraduate and graduate courses in comparative media analysis, international media and communication, and related areas of study, Transnational Media: Concepts and Cases is an indispensable resource for colleges and universities that are internationalizing their curriculum to meet the needs of an increasing globalized world.
In the Second World War, the home fronts of many countries became as important as the battle fronts. As governments tried to win and hold the trust of domestic and international audiences, communication became central to their efforts. This volume offers cutting-edge research by leading and emerging scholars on how information was used, distributed and received during the war. With a transnational approach encompassing Germany, Iberia, the Arab world and India, it demonstrates that the Second World War was as much a war of ideas and influence as one of machines and battles.
Simon Eliot, Marc Wiggam and the contributors address the main communication problems faced by Allied governments, including how to balance the free exchange of information with the demands of national security and wartime alliances, how to frame war aims differently for belligerent, neutral and imperial audiences and how to represent effectively a variety of communities in wartime propaganda. In doing so, they reveal the contested and transnational character of the ways in which information was conveyed during the Second World War. Allied Communication during the Second World War offers innovative and nuanced perspectives on the thin border between information and propaganda during this global war and will be vital reading for World War II and media historians alike.
Автор: Tanja Zimmermann Название: Balkan Memories: Media Constructions of National & Transnational History ISBN: 3837617122 ISBN-13(EAN): 9783837617122 Издательство: Gazelle Book Services Рейтинг: Цена: 54330.00 T Наличие на складе: Невозможна поставка. Описание: This book gives an insight into the media constructions of historical remembrance reflecting transnational, national or nationalistic forms of politics. Authors from post-Yugoslavia and neighbouring countries focus on the diverse transnational (such as Austro-Hungarian, Yugoslav etc.,) and national (such as Bosnian, Croatian, Serbian etc.) memory cultures in South-Eastern Europe, their interference and rivalry. They examine constructions of memory in different media from the 19th century to recent wars. These include longue duree images, breaks and gaps, selection and suppression, traumatic events and the loss of memory, nostalgia, false memory, reactivation, rituals and traces of memory.
Автор: Chiang, Chih-yun Название: Theorizing ambivalence in ang lee`s transnational cinema ISBN: 1433119323 ISBN-13(EAN): 9781433119323 Издательство: Peter Lang Рейтинг: Цена: 81570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers a fresh approach to the study of transnational cinema by examining the representation of Chinese identity in Ang Lee`s films and the public discourse from various audience communities. This book focuses on his transnational films "Crouching Tiger, Hidden Dragon" (2000) and "Lust, Caution" (2007) as two case studies.
Автор: Christopher J. Jenks; Jerry Won Lee Название: Korean Englishes in Transnational Contexts ISBN: 3319597876 ISBN-13(EAN): 9783319597874 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examining topics such as the spoken English of South Korean youth and English education in North Korea, this interdisciplinary work gathers both established and emerging scholars from a range of language-related fields to evaluate English as a dynamic and evolving language beyond purely `English-speaking` countries.
Автор: Sondra Cuban Название: Transnational Family Communication ISBN: 1137586435 ISBN-13(EAN): 9781137586438 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the struggles that immigrant women experience when communicating with their transnational families through information and communication technologies (ICTs).
Автор: Kantner, Cathleen (universitat Stuttgart, Germany) Название: War and intervention in the transnational public sphere ISBN: 0415738148 ISBN-13(EAN): 9780415738149 Издательство: Taylor&Francis Рейтинг: Цена: 142910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The post-Cold War era saw an unexpected increase in intra-state violence against ethnic and religious groups, brutal civil wars and asymmetric conflicts. Those crises posed fundamental questions for the European Union and its member states, to which Europe has so far proven unable to develop satisfactory answers.
This book contends that public debates over wars and humanitarian military interventions after the Cold War represent an evolving process of comprehension and collective interpretation of new realities. Employing innovative computer-linguistic methods, it examines the dynamics of this debate across Europe and compares it to that of the United States. In doing so, it argues that transnational political communication has shaped European identity-formation in significant ways and that, in trying to come to terms with important crises and institutional events, shared understandings of Europe have emerged. Looking at evidence from a wide range of countries, including Austria, France, Germany, Ireland, the Netherlands and the United Kingdom, and spanning a continuous period of 16 years, this book empirically analyses these shared understandings of the EU as a problem-solving and ethical community.
This book will be of interest to students and scholars of international relations, EU politics, security studies, comparative politics, political communication and European integration.
Public art is a form of communication that enables spaces for encounters across difference. These encounters may be routine, repeated, or rare, but all take place in urban spaces infused with emotion, creativity, and experimentation. In Painting Publics, Caitlin Bruce explores how various legal graffiti scenes across the United States, Mexico, and Europe provide diverse ways for artists to navigate their changing relationships with publics, institutions, and commercial entities.
Painting Publics draws on a combination of interviews with more than 100 graffiti writers as well as participant observation, and uses critical and rhetorical theory to argue that graffiti should be seen as more than counter-cultural resistance. Bruce claims it offers resources for imagining a more democratic city, one that builds and grows from personal relations, abandoned or under-used spaces, commercial sponsorship, and tacit community resources. In the case of Mexico, Germany, and France, there is even some state support for the production and maintenance of civic education through visual culture.
In her examination of graffiti culture and its spaces of inscription, Bruce allows us to see moments where practitioners actively reckon with possibility.
Public art is a form of communication that enables spaces for encounters across difference. These encounters may be routine, repeated, or rare, but all take place in urban spaces infused with emotion, creativity, and experimentation. In Painting Publics, Caitlin Bruce explores how various legal graffiti scenes across the United States, Mexico, and Europe provide diverse ways for artists to navigate their changing relationships with publics, institutions, and commercial entities.
Painting Publics draws on a combination of interviews with more than 100 graffiti writers as well as participant observation, and uses critical and rhetorical theory to argue that graffiti should be seen as more than counter-cultural resistance. Bruce claims it offers resources for imagining a more democratic city, one that builds and grows from personal relations, abandoned or under-used spaces, commercial sponsorship, and tacit community resources. In the case of Mexico, Germany, and France, there is even some state support for the production and maintenance of civic education through visual culture.
In her examination of graffiti culture and its spaces of inscription, Bruce allows us to see moments where practitioners actively reckon with possibility.
Автор: Marquard Smith , Joanne Morra Название: Visual Culture (Critical Concepts in Media and Cultural Studies) ISBN: 0415326419 ISBN-13(EAN): 9780415326414 Издательство: Taylor&Francis Рейтинг: Цена: 714560.00 T Наличие на складе: Невозможна поставка. Описание: These texts represent both the formation of visual culture, and the ways in which it has transformed, and continues to transform, our understanding and experience of the world as a visual domain.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
