Persona Studies: An Introduction, P. David Marshall, Christopher Moore, Kim Barbour
Автор: Saint John Iii Название: Public Relations and the Corporate Persona ISBN: 1138945013 ISBN-13(EAN): 9781138945012 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the -corporate persona-, they aimed to convince citizens that they share common aspirations - and moreover that their corporate -soul- works as a beneficent force in society.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Автор: Mould David H. Название: Postcards from Stanland: Journeys in Central Asia ISBN: 0821421778 ISBN-13(EAN): 9780821421772 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Автор: David H. Mould Название: Postcards from Stanland: Journeys in Central Asia ISBN: 082142176X ISBN-13(EAN): 9780821421765 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Автор: P. David Marshall, Christopher Moore, Kim Barbour Название: Persona Studies: An Introduction ISBN: 1118935047 ISBN-13(EAN): 9781118935040 Издательство: Wiley Рейтинг: Цена: 53800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The definitive and first major text on personas in contemporary culture
Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves--curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture.
This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included--examining personas of the artist, gamer, and professional--to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book:
Analyzes how identities linked to data are cultivated, curated and mined for various purposes
Discusses the mediated blending of media and different types of interpersonal communication
Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization
Translates new research, concept, theories, methods, and approaches into clear case studies and applications
Examines the personalization of public, private, and intimate information in the building of new personas
Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.
Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo Название: Personal influence ISBN: 1412805074 ISBN-13(EAN): 9781412805070 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Автор: P. David Marshall Название: The Celebrity Persona Pandemic ISBN: 1517901057 ISBN-13(EAN): 9781517901059 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8360.00 T Наличие на складе: Невозможна поставка. Описание: The Celebrity Persona Pandemic explores how the construction of a public persona is fetishized in contemporary culture. As social media has progressively led to a greater focus on the production of the self, so this book looks at the most visible versions of persona through figures such as Stephen Colbert, Cate Blachett, and Justin Bieber, as well as fictional characters like Spock and Harry Potter. Ultimately, P. David Marshall closely studies how persona culture shapes our notions of value and significance, and dramatically shifts cultural politics. Forerunners is a thought-in-process series of breakthrough digital works. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.
Автор: Andrew Shail Название: The Origins of the Film Star System: Persona, Publicity and Economics in Early Cinema ISBN: 1788312074 ISBN-13(EAN): 9781788312073 Издательство: Bloomsbury Academic Рейтинг: Цена: 116160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on a wide range of archival sources, Andrew Shail traces the emergence of film stardom in Europe and North America in the early 20th century. Modifying and supplementing Richard deCordova’s account of the birth of the US star system, Shail describes the complex set of economic circumstances that led film studios and actors to consent to the adoption of a star system. He then explores the film industry’s turn, from 1908, to making character-based series films. He details how these characters both prefigured and precipitated the star system, demonstrating that series characters and the ‘firmament’ of film stars are functionally equivalent, and shows how openly fictional characters still provide the model for ‘real’ film stars.
Автор: Saint John III, Burton Название: Public Relations and the Corporate Persona ISBN: 0367874652 ISBN-13(EAN): 9780367874650 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to
Автор: Han Lori Cox Название: Hatred of America`s Presidents: Personal Attacks on the White House from Washington to Trump ISBN: 144085436X ISBN-13(EAN): 9781440854361 Издательство: Marston Book Services Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This work examines expressions of personal hostility and animosity toward presidents-even beloved ones-throughout American history and their impact on policymaking, politics, and culture. People involved or simply interested in politics often ask whether today`s political environment is more toxic than ever before.
Автор: Baym Nancy K. Название: Personal Connections in the Digital Age ISBN: 0745670342 ISBN-13(EAN): 9780745670348 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives.
Автор: O`Shaughnessy William Название: Radio Active ISBN: 0823286703 ISBN-13(EAN): 9780823286706 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32610.00 T Наличие на складе: Невозможна поставка. Описание:
Radio Active is William O'Shaughnessy's fifth collection of essays, on-air interviews, tributes and eulogies, endorsements, recollections of an evening, and more from "perhaps the finest broadcaster in America" whose commentaries are akin to "potato chips" per former Secretary of State Henry Kissinger because "You can't stop with only one."
The book opens with a ringing signature defense of the First Amendment and collected O'Shaughnessy correspondence with heroes and "villains," and insightful sections honoring former New York Governor Mario Cuomo, who said, "When O'Shaughnessy is on his game . . . he's better than anyone on the air or in print." There is also a section on the estimable Bush family.
In eliciting "provocative and candid revelations" from his wide circle, this new compendium pulses with brilliant, insightful prose and a life-affirming reverence for luminous people, places, and events, past and present.
Автор: Peter Copeland, John Maxwell Hamilton Название: Finding the News: Adventures of a Young Reporter ISBN: 0807171921 ISBN-13(EAN): 9780807171929 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tells Peter Copeland`s fast-paced story of becoming a distinguished journalist. Replete with behind-the-scenes stories about learning the trade, Copeland`s inspiring account builds into a heartfelt defense of journalism "done the right way" and serves as a call to action for today`s reporters.
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