Автор: Hoffman, Donald D. Название: The Case Against Reality ISBN: 0141983418 ISBN-13(EAN): 9780141983417 Издательство: Random House - Penguin Рейтинг: Цена: 9670.00 T Наличие на складе: Заказано в издательстве. Описание: SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker 'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection.
The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
Автор: Hoffman Donald Название: The Case Against Reality: Why Evolution Hid the Truth from Our Eyes ISBN: 0393541487 ISBN-13(EAN): 9780393541489 Издательство: Wiley Рейтинг: Цена: 17430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.
Автор: Hoffman Donald L. Название: Gauging Provincial Reconstruction Team Effectiveness ISBN: 1288369379 ISBN-13(EAN): 9781288369379 Издательство: Неизвестно Рейтинг: Цена: 71050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
