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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, Frisch Randy


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Цена: 21830.00T
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 228 шт.  
При оформлении заказа до: 2025-07-23
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Frisch Randy
Название:  F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
ISBN: 9781544513645
Издательство: Lioncrest Publishing
Классификация: ISBN-10: 154451364X
Обложка/Формат: Paperback
Страницы: 250
Вес: 0.32 кг.
Дата издания: 28.02.2019
Язык: English
Размер: 216 x 140 x 15
Поставляется из: США
Описание: F#ck Content Marketing isnt a book forcontent marketers.Instead, its for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and theres little point investing in content marketing if youre not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

Rip Van Winkle

Автор: Frisch
Название: Rip Van Winkle
ISBN: 3150083060 ISBN-13(EAN): 9783150083062
Издательство: Reclam
Цена: 1860.00 T
Наличие на складе: Есть

Magic Is Dead: My Journey Into the World`s Most Secretive Society of Magicians

Автор: Frisch Ian
Название: Magic Is Dead: My Journey Into the World`s Most Secretive Society of Magicians
ISBN: 0062839292 ISBN-13(EAN): 9780062839299
Издательство: HarperCollins USA
Рейтинг:
Цена: 11430.00 T
Наличие на складе: Невозможна поставка.
Описание:

In the vein of Neil Strauss' The Game and Joshua Foer's Moonwalking with Einstein comes the fascinating story of one man's colorful, mysterious, and personal journey into the world of magic, and his unlikely invitation into an underground secret society of revolutionary magicians from around the world.

Magic Is Dead is Ian Frisch's head-first dive into a hidden world full of extraordinary characters and highly guarded secrets. It is a story of imagination, deception, and art that spotlights today's most brilliant young magicians--a mysterious club known as the52, who are revolutionizing an ancient artform under the mantra Magic Is Dead.

Ian brings us with him as he not only gets to know this fascinating world, but also becomes an integral part of it. We meet the52's founding members--Laura London, Daniel Madison, and Chris Ramsay--and explore their personal demons, professional aspirations, and what drew them to their craft. We join them at private gatherings of the most extraordinary magicians working today, follow them to magic conventions in Las Vegas and England, and discover some of the best tricks of the trade. We also encounter David Blaine; hang out with Penn Jillette; meet Dynamo, the U.K.'s most famous magician; and go behind the scenes of a Netflix magic show. Magic Is Dead is also a chronicle of magic's rich history and how it has changed in the internet age, as the young guns embrace social media and move away from the old-school take on the craft.

As he tells the story of the52, and his role as its most unlikely member, Ian reveals his own connection with trickery and deceit and how he first learned the elements that make magic work from his poker-playing mother. He recalls their adventures in card rooms and casinos after his father's sudden death, and shares a touching moment that he had, as a working journalist, with his childhood idol Shaquille O'Neal.

"Magic--the romanticism of the inexplicable, the awe and admiration of the unexpected--is an underlying force in how we view the world and its myriad possibilities," Ian writes. As his journey continues, Ian not only becomes a performer and creator of magic--even fooling the late Anthony Bourdain during a chance encounter--he also cements a new brotherhood, and begins to understand his relationship with his father, fifteen years after his death. Written with psychological acuity and a keen eye for detail, Magic Is Dead is an engrossing tale full of wonder and surprise.

--Karen Abbott, New York Times bestselling author of Liar, Temptress, Soldier, Spy
Max Frisch

Автор: Lit.Wissen
Название: Max Frisch
ISBN: 3150152100 ISBN-13(EAN): 9783150152102
Издательство: Reclam
Цена: 3190.00 T
Наличие на складе: Нет в наличии.


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