Indistractable Indistractable: How to Control Your Attention and Choose Your Life How to Control Your Attention and Choose Your Life, Eyal Nir
Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 15940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Автор: Winter Eyal Название: Feeling Smart: Why Our Emotions Are More Rational Than We Think ISBN: 1610394909 ISBN-13(EAN): 9781610394901 Издательство: Little Brown Рейтинг: Цена: 25300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A globally renowned economist and expert on rationality presents a spirited and entertaining defence of our emotions, how we got them, and why it`s better to be irrational.
Автор: Eyal Sheiner Название: Cesarean Section: Procedures, Complications & Recovery ISBN: 1620812142 ISBN-13(EAN): 9781620812143 Издательство: Nova Science Рейтинг: Цена: 224920.00 T Наличие на складе: Невозможна поставка. Описание: This book focuses on essential aspects of caesarean delivery: procedures, complications and recovery in a straightforward manner. The book is divided in five parts: the first part is introductory, including basic concepts such as the history and epidemiology of CS. The second part describes specific procedures, tubal ligation (with its benefits and complication) and anaesthesia for CS. The third part focuses on maternal as well as neonatal short and long term complications. Recovery is covered in the forth part of the book, including early feeding, wound care, and mobilisation to prevent thromboembolism. Controversial issues are covered in the last part of the book including ethics of unindicted caesarean delivery, vaginal births after caesareans delivery and the preferred timing for elective caesarean delivery.
Автор: Eyal Sheiner Название: Insights into Bariatric Surgery, Postoperative Care & Pregnancy ISBN: 1626181616 ISBN-13(EAN): 9781626181618 Издательство: Nova Science Рейтинг: Цена: 224920.00 T Наличие на складе: Невозможна поставка. Описание: This book presents, for the first time, a comprehensive analysis and assessment of sustainability of the contemporary civil air transport system, examining its three main components: airports, air traffic control, and airlines. It offers an in-depth examination and quantitative insight into the system`s current and prospective structure and operations, as well as the related effects and impacts.
How is one to think the significance of the art of film for philosophy? What would it mean to introduce film as a question into the heart of the philosophical enterprise? How would this transform our understanding of film, on the one hand, and of philosophy and the philosophical tradition, on the other? These are the questions that guide this project on the hitherto critically neglected but seminal film director Brian De Palma. Becoming Visionary: Brian De Palma's Cinematic Education of the Senses is located at the intersection of philosophy and film studies, and makes each of these disciplines productive and useful for each other in a new way. It is a concrete examination of the logic governing the work of a major American artist that is, at the same time, a general philosophical examination of the logic of meaning governing all the major filmic categories and is thus a comprehensive theory of film. Becoming Visionary develops a new matrix for thinking the relations between philosophy and film and, by extension, between philosophy and the arts
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
