The Subscription Boom: Why an Old Business Model Is the Future of Commerce 9781773270715

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Автор: Levinter Adam
Название: The Subscription Boom: Why an Old Business Model Is the Future of Commerce
ISBN: 9781773270715
Издательство: Figure 1 Publishing
Классификация:

Электронная торговля: деловые аспекты

Торговля и маркетинг

ISBN-10: 1773270710
Обложка/Формат: Hardcover
Страницы: 288
Вес: 0.63 кг.
Дата издания: 08.10.2019
Язык: English
Размер: 163 x 379 x 20
Читательская аудитория: General (us: trade)
Подзаголовок: Why an old business model is the future of commerce
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Поставляется из: США
Описание: In this clear and informed guide to the business model thats set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldnt be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

The Subscription Boom: Why an Old Business Model Is the Future of Commerce, Levinter Adam