Автор: Silke Scheutzow Название: Kundenbindung durch Kundenintegration auf Industrieg?term?rkten ISBN: 3658155280 ISBN-13(EAN): 9783658155285 Издательство: Springer Рейтинг: Цена: 60940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Industrielle Leistungsbьndel im Untersuchungsfokus.- Kundenbindung als Zielgrц e der Untersuchung.- Die Interaktion als Ansatzpunkt zur Koordination integrativer Geschдftsbeziehungen.
Автор: Albert Bronner Название: Industrielle Planungstechniken ISBN: 3642625215 ISBN-13(EAN): 9783642625213 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Praxisorientierter Leitfaden!Theoretisch fundiert und strikt praxisorientiert werden die heute notwendigen industriellen Planungsmethoden und -techniken, von der Unternehmens- uber die Produkt- und Investionsplanung bis hin zum Projektmanagement vorgestellt, diskutiert und mit zahlreichen Beispielen aus der Praxis eingeubt."
Автор: Plenert, Gerhard Plenert, Joshua Название: Strategic excellence in the architecture, engineering, and construction industries ISBN: 1138478857 ISBN-13(EAN): 9781138478855 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book incorporates current best practices from cutting edge organizations around the globe and presents those in a way that they can easily be applied to A/E/C organizations through an efficient and effective process.
Автор: Johan Roos; Georg von Krogh Название: Managing Strategy Processes in Emergent Industries ISBN: 1349141496 ISBN-13(EAN): 9781349141494 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
Автор: Johan Roos; Georg von Krogh Название: Managing Strategy Processes in Emergent Industries ISBN: 0333665732 ISBN-13(EAN): 9780333665732 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this text, based upon observation of and involvement in the strategy processes of three media firms, a framework for strategy processes is proposed and a practical outline of new processes to be developed is presented.
Автор: Glowik Mario Название: Global Strategy in the Service Industries ISBN: 1138927937 ISBN-13(EAN): 9781138927933 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.
Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
Автор: S. S.Andaleeb; K. Hasan Название: Strategic Marketing Management in Asia: Case Studies and Lessons across Industries ISBN: 1786357461 ISBN-13(EAN): 9781786357465 Издательство: Emerald Рейтинг: Цена: 124670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Автор: Haedicke Michael Название: Organizing Organic: Conflict and Compromise in an Emerging Market ISBN: 0804795908 ISBN-13(EAN): 9780804795906 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 66880.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Stakeholders in the organic food movement agree that it has the potential to transform our food system, and yet there is little consensus about what this transformation should look like.
Tracing the history of the organic food sector, Michael A. Haedicke charts the development of two narratives that do more than simply polarize the organic debate, they give way to competing institutional logics. On the one hand, social activists contend that organics can break up the concentration of power that rests in the hands of a big, traditional agribusiness. Alternatively, professionals who are steeped in the culture of business emphasize the potential for market growth, for fostering better behemoths. Independent food store owners are then left to reconcile these ideas as they construct their professional identities and hone their business strategies.
Drawing on extensive interviews and unique archival sources, Haedicke looks at how these groups make sense of their everyday work. He pays particular attention to instances in which individuals overcome the conflicting narratives of industry transformation and market expansion by creating new cultural concepts and organizational forms. At once an account of the sector's development and an analysis of individual choices within it, Organizing Organic provides a nuanced account of the way the organic movement continues to negotiate ethical values and economic productivity.
Автор: Todorovic Milan, Bakir Ali, Bakir With Ali Название: Rethinking Strategy for Creative Industries: Innovation and Interaction ISBN: 0415730597 ISBN-13(EAN): 9780415730594 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
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