Автор: Carroll Craig E Название: Handbook of Communication and Corporate Reputation ISBN: 0470670983 ISBN-13(EAN): 9780470670989 Издательство: Wiley Рейтинг: Цена: 51690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Honey, Garry Название: Short guide to reputation risk ISBN: 0566089955 ISBN-13(EAN): 9780566089954 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains reputation risk. It differentiates it from other forms of risk. It provides a series of tools for identifying and managing reputation risk. It helps you assign responsibility for reputation risk in your management structure.
Автор: Griffin Andrew Название: Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals ISBN: 0749476532 ISBN-13(EAN): 9780749476533 Издательство: Неизвестно Рейтинг: Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.
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