Content Management mit XML, J. Eisenbiegler; Gunther Rothfuss; Christian Ried;
Автор: Busche L Название: Powering Content: Building a Nonstop Content Marketing Machine ISBN: 1491963743 ISBN-13(EAN): 9781491963746 Издательство: Wiley Рейтинг: Цена: 20690.00 T Наличие на складе: Есть Описание: Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You`ll learn the hacks that enable content powerhouses to thrive.
Автор: Susan Crossman Название: Content Marketing Made Easy: Why You Need It / How To Do It ISBN: 1988058031 ISBN-13(EAN): 9781988058030 Издательство: Gazelle Book Services Рейтинг: Цена: 57130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "We are moving towards a world where a huge percentage of business is done on-line and if you are not playing in that field, eventually you are not going to have a business the revolution has only just begun the only constant in our world is change itself. Pretending these changes are not happening wont make them go away. I believe that developing and polishing our online content is the key to the kingdom it is a process that can be taught, learned and duplicated. Once you have a program up and running, it is a straightforward way to generate more business. On-line marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of on-line marketing that currently flies under the label of content marketing. By the end of this book I aim to help you figure out what that is, why its important and how it works, and hopefully Ill be able to crack open a door to the future for you and your business that is filled with possibility." -- Susan Crossman
Автор: Roberts Sarah T. Название: Behind the Screen: Content Moderation in the Shadows of Social Media ISBN: 0300235887 ISBN-13(EAN): 9780300235883 Издательство: Wiley yUP Рейтинг: Цена: 22000.00 T Наличие на складе: Поставка под заказ. Описание: An eye-opening look at the invisible workers who protect us from seeing the worst of humanity on today`s commercial internet
In today's world of constant distractions, most business owners struggle to get their marketing messages heard.
Authority Content provides a simple process that any company can use to break through the noise.
It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you.
Built on the -3 Ps- framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.
Автор: Diamond Stephanie Название: Content Marketing Strategies for Dummies ISBN: 1119154545 ISBN-13(EAN): 9781119154549 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now especially for strategists looking to cultivate influence among target audience members through content marketing.
Автор: Crossman, Susan Название: Content marketing made easy ISBN: 1988058023 ISBN-13(EAN): 9781988058023 Издательство: Gazelle Book Services Рейтинг: Цена: 28590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't happening won't make them go away. I believe that developing and polishing our online content is the key to the kingdom... it is a process that can be taught, learned and duplicated. Once you have a program up and running, it's a straightforward way to generate more business... Online marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of online marketing that currently flies under the label of content marketing." By the end of this book I aim to help you figure out what that is, why it's important and how it works, and hopefully I'll be able to crack open a door to the future for you and your business that is filled with possibility." - Susan Crossman, author, Content Marketing Made Easy - Why You Need It / How To Do It Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer's companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy - Why You Need It / How To Do It).
Автор: Gamble Stephen Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers ISBN: 1119157439 ISBN-13(EAN): 9781119157434 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.
Автор: Airi Salminen; Frank Tompa Название: Communicating with XML ISBN: 1489993800 ISBN-13(EAN): 9781489993809 Издательство: Springer Рейтинг: Цена: 62410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides extensive insight into the possibilities and challenges of XML in building new information management solutions in networked organizations. Applications across a broad spectrum are examined and numerous case studies are presented.
Автор: Closs, Sissi Название: Dita-the topic-based xml standard ISBN: 3319283480 ISBN-13(EAN): 9783319283487 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a concise, real-world description of DITA principles. Explanations are provided on the basis of simple, applicable examples. The book will be an excellent introduction for DITA novices and is ideal as a first orientation for optimizing your information environment.
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