Between 1959 and 1989, Soviet scientists and officials made numerous attempts to network their nation -- to construct a nationwide computer network. None of these attempts succeeded, and the enterprise had been abandoned by the time the Soviet Union fell apart. Meanwhile, ARPANET, the American precursor to the Internet, went online in 1969. Why did the Soviet network, with top-level scientists and patriotic incentives, fail while the American network succeeded? In How Not to Network a Nation, Benjamin Peters reverses the usual cold war dualities and argues that the American ARPANET took shape thanks to well-managed state subsidies and collaborative research environments and the Soviet network projects stumbled because of unregulated competition among self-interested institutions, bureaucrats, and others. The capitalists behaved like socialists while the socialists behaved like capitalists.
After examining the midcentury rise of cybernetics, the science of self-governing systems, and the emergence in the Soviet Union of economic cybernetics, Peters complicates this uneasy role reversal while chronicling the various Soviet attempts to build a "unified information network." Drawing on previously unknown archival and historical materials, he focuses on the final, and most ambitious of these projects, the All-State Automated System of Management (OGAS), and its principal promoter, Viktor M. Glushkov. Peters describes the rise and fall of OGAS -- its theoretical and practical reach, its vision of a national economy managed by network, the bureaucratic obstacles it encountered, and the institutional stalemate that killed it. Finally, he considers the implications of the Soviet experience for today's networked world.
Автор: Olsher Steve Название: Internet Prophets: The World`s Leading Experts Reveal How to Profit Online ISBN: 1614482322 ISBN-13(EAN): 9781614482321 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: YOU CAN JOIN THE 1% MAKING A FORTUNE ONLINE In this industry-defining book by award-winning author and Reinvention expert, Steve Olsher, you'll discover: * The seldom-revealed, proven tools, strategies, and shortcuts leveraged by the world's leading Internet and Mobile marketing experts to cut through the clutter, reach the masses, and profit online. * Hundreds of no- and low-cost tactics to cultivate leads, dramatically increase conversion rates, and generate immediate and long-term cash flow. * The specific answers and steps you must take to dominate your niche, establish significant brand awareness, and foster a loyal, border-line fanatic following. Internet Prophets provides the exact blueprint you need to create your ideal lifestyle. The time is NOW to build your future. Transform your business--reinvent your life. "Internet Prophets" is arguably the most comprehensive Internet and Mobile marketing resource ever assembled and features seldom-revealed details from 25 business icons who have changed the game, including: * Armand Morin: World-renown online expert with sales of over $85M. * Mike Filsaime: Online legend and creator of well-known products such as Butterfly Marketing. * Mike Koenigs: Mastermind behind Traffic Geyser, Instant Customer, and Cross Channel Mojo. * Yanik Silver: Maverick entrepreneur and creator of the Underground Online Seminar. * Marc Ostrofsky: Sold Business.com for $7.5M. Annual online sales of $80+M. * Dan Hollings: Mobile marketing aficionado and Internet marketing strategist for The Secret. * And, many others. When every dollar spent comes out of your pocket, it is imperative to realize the maximum return on your investment while avoiding unnecessary mistakes which cost you time, energy, and valuable resources. To become the best, you must learn from the best. "Internet Prophets" provides the blueprint. The rest is up to you
Автор: Bergeron Cory Название: Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television ISBN: 1630471305 ISBN-13(EAN): 9781630471309 Издательство: Неизвестно Рейтинг: Цена: 15590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107 There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching In these pages, you will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. It is the pitch that propels your product from poverty to paradise (we'll talk about verbiage as well and what not to say ). What you are holding is a comprehensive manual littered with entertaining stories of colossal sales success and abysmal failure. You will see what to do, what not to do and how to put it all together. This book will take you by the hand and lead you toward the prize that millions of products have achieved--thousands of dollars per minute in front of a camera
Название: Media Promotion & Marketing for Broadcasting, Cable & the Internet ISBN: 113816867X ISBN-13(EAN): 9781138168671 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Capture and Retain Your Media Audience!
Автор: Breton, Philippe, Название: The culture of the Internet and the Internet as cult : ISBN: 193611741X ISBN-13(EAN): 9781936117413 Издательство: Неизвестно Рейтинг: Цена: 36790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book, French author Philippe Breton looks at the Internet and the culture surrounding it through the lens of its cultural background. Central in his insightful analysis of "the Internet as cult" are Teilhard de Chardin and the New Age, but he looks also at the fears, passions and pathologies of Alan Turing and Norbert Wiener, the imagined worlds of Isaac Asimov, William Gibson, J.G. Ballard and Timothy Leary, the prognostications and confessions of Bill Gates, Nicolas Negroponte and Bill Joy, and the philosophies of Saint-Simon, McLuhan and Pierre L vy. Dreams of a transparent and unmediated world, a world in which neither time nor space are relevant, a world without violence, without law, without a distinction between the public and the private, Breton contrasts with the reality of propaganda, computer viruses and surveillance, the world in which "sociality in the sense of mutuality disappears in favor of interactivity," where "experience with another and with the world in general is replaced by brief reactionary relations that hardly engage us at all." This English language translation is by David Bade.
Автор: Dirk M?hlenbruch; Michaela Hartmann Название: Der Handel im Informationszeitalter ISBN: 3663015491 ISBN-13(EAN): 9783663015499 Издательство: Springer Рейтинг: Цена: 87070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Eine wesentliche Herausforderung an Handelsunternehmungen besteht schon immer darin, die Position als Informationsspezialist zu verbessern, wettbewerbsentscheidendes Wissen aufzubauen sowie vorhandene Ansдtze der Handelsbetriebsfьhrung weiterzuentwickeln. Die zunehmende Bedeutung des Produktionsfaktors Information und Wege zur Profilierung als Informationsspezialist stehen in Der Handel im Informationszeitalter im Vordergrund.
Автор: Prof. Dr. Thomas Rudolph; Markus Schweizer Название: Consumer Confusion im Handel ISBN: 3824483580 ISBN-13(EAN): 9783824483587 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll."
Автор: Sabine Einwiller Название: Vertrauen durch Reputation im elektronischen Handel ISBN: 382447865X ISBN-13(EAN): 9783824478651 Издательство: Springer Рейтинг: Цена: 65290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf."
Автор: Prof. Dr. Dr. h.c. Bert R?rup; Elisabeth Heinemann Название: Sprachlogische Aspekte rekonstruierten Denkens, Redens und Handelns ISBN: 383500123X ISBN-13(EAN): 9783835001237 Издательство: Springer Рейтинг: Цена: 47880.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Univ.-Prof. Dr. Hartwig Steffenhagen; Marcus Kunte Название: Absatzkanalkoordination durch Hersteller-Handels-Konditionen ISBN: 3834915068 ISBN-13(EAN): 9783834915061 Издательство: Springer Рейтинг: Цена: 47880.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Between 1959 and 1989, Soviet scientists and officials made numerous attempts to network their nation -- to construct a nationwide computer network. None of these attempts succeeded, and the enterprise had been abandoned by the time the Soviet Union fell apart. Meanwhile, ARPANET, the American precursor to the Internet, went online in 1969. Why did the Soviet network, with top-level scientists and patriotic incentives, fail while the American network succeeded? In "How Not to Network a Nation," Benjamin Peters reverses the usual cold war dualities and argues that the American ARPANET took shape thanks to well-managed state subsidies and collaborative research environments and the Soviet network projects stumbled because of unregulated competition among self-interested institutions, bureaucrats, and others. The capitalists behaved like socialists while the socialists behaved like capitalists.
After examining the midcentury rise of cybernetics, the science of self-governing systems, and the emergence in the Soviet Union of economic cybernetics, Peters complicates this uneasy role reversal while chronicling the various Soviet attempts to build a "unified information network." Drawing on previously unknown archival and historical materials, he focuses on the final, and most ambitious of these projects, the All-State Automated System of Management (OGAS), and its principal promoter, Viktor M. Glushkov. Peters describes the rise and fall of OGAS -- its theoretical and practical reach, its vision of a national economy managed by network, the bureaucratic obstacles it encountered, and the institutional stalemate that killed it. Finally, he considers the implications of the Soviet experience for today's networked world.
Автор: Sathi, Arvind Название: Cognitive (Internet of) Things ISBN: 1137594659 ISBN-13(EAN): 9781137594655 Издательство: Springer Рейтинг: Цена: 25150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples - appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more - the book covers use cases, technology and communication aspects of how machines will support individuals and organizations. This book examines the Cognitive Things covering a number of important questions:* What are Cognitive Things? * What applications can be driven from Cognitive Things - today and tomorrow?* How will these Cognitive Things collaborate with each and other, with individuals and with organizations?* What is the cognitive era? How is it different from the automation era? * How will the Cognitive Things support or accelerate human problem solving?* Which technical components make up cognitive behavior?* How does it redistribute the work-load between humans and machines?* What types of data can be collected from them and shared with external organizations?* How do they recognize and authenticate authorized users? How is the data safeguarded from potential theft? Who owns the data and how are the data ownership rights enforced?Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures.
Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and how to utilize them for their own success.
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