Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 65-23-70
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

Customer Centricity Playbook, Fader Peter S.


Варианты приобретения
Цена: 16710.00T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 174 шт.  
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Fader Peter S.
Название:  Customer Centricity Playbook
Перевод названия: Питер С. Фадер: План ориентированности на клиента
ISBN: 9781613630907
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1613630905
Обложка/Формат: Paperback
Страницы: 136
Вес: 0.18 кг.
Дата издания: 30.10.2018
Язык: English
Размер: 139 x 215 x 15
Подзаголовок: Implement a winning strategy driven by customer lifetime value
Рейтинг:
Поставляется из: Англии
Описание: How did global gaming company Electronic Arts go from being named Worst Company in America to clearing a billion dollars in profit?

They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactives executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:

  • Develop a customer-centric strategy for your organization
  • Understand the right way to think about customer lifetime value (CLV)
  • Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
  • Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
  • Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide

Faders first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

ALSO AVAILABLE: Peter Faders Customer Centricity offers an introduction to the subject. The Customer Centricity Playbook shows customer centricity converts where to get started.

A fantastic 360-degree analysis of how companies become truly customer-centric.... Required reading.
-Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google

A must-read.
-Aimee Johnson, Senior Vice President, Digital Customer Experience, Starbucks

Fundamental insights to point organizations of any size in the right direction.
-Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0

Required reading for leadership teams, as well as marketing and sales executives.
-Matthew Derella, Global Vice President, Revenue and Content Partnerships, Twitter

If you struggle with customer engagement or are ready to better acquaint yourself with your customers, Peter Fader and Sarah Toms new book The Customer Centricity Playbook is a must-read.
-Jacqueline Parkes, Chief Marketing Officer and EVP, Digital Studios, MTV, VH1 & Logo

Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.
-Susan Johnson, Chief Marketing Officer, SunTrust Banks

Essential reading for those who aspire to market leadership, regardless of industry.
-Joshua Kanter, Chief Marketing Officer, PetSmart

I read The Customer Centricity Playbook by Peter Fader and Sarah Toms in a single sitting.
-Robbie Kellman Baxter, Consultant, Peninsula Strategies, and Author, The Membership Economy


Ex Libris

Автор: Anne Fadiman
Название: Ex Libris
ISBN: 0140283706 ISBN-13(EAN): 9780140283709
Издательство: Random House - Penguin
Рейтинг:
Цена: 9670.00 T
Наличие на складе: Есть
Описание: The author is the sort of person who learned about sex from her father`s copy of "Fanny Hill", and who once found herself poring over a 1974 Toyota Corolla manual because it was the only thing in her apartment that she had not read at least twice. This title recounts her lifelong obsession with books.

Ex Libris Confessions Of A Common Reade

Автор: Fadiman Anne
Название: Ex Libris Confessions Of A Common Reade
ISBN: 0374527229 ISBN-13(EAN): 9780374527228
Издательство: Holtzbrink(MPS)/MPS
Рейтинг:
Цена: 10420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Anne Fadiman is--by her own admission--the sort of person who learned about sex from her father's copy of Fanny Hill, whose husband buys her 19 pounds of dusty books for her birthday, and who once found herself poring over her roommate's 1974 Toyota Corolla manual because it was the only written material in the apartment that she had not read at least twice.

This witty collection of essays recounts a lifelong love affair with books and language. For Fadiman, as for many passionate readers, the books she loves have become chapters in her own life story. Writing with remarkable grace, she revives the tradition of the well-crafted personal essay, moving easily from anecdotes about Coleridge and Orwell to tales of her own pathologically literary family. As someone who played at blocks with her father's 22-volume set of Trollope (My Ancestral Castles) and who only really considered herself married when she and her husband had merged collections (Marrying Libraries), she is exquisitely well equipped to expand upon the art of inscriptions, the perverse pleasures of compulsive proof-reading, the allure of long words, and the satisfactions of reading out loud. There is even a foray into pure literary gluttony--Charles Lamb liked buttered muffin crumbs between the leaves, and Fadiman knows of more than one reader who literally consumes page corners. Perfectly balanced between humor and erudition, Ex Libris establishes Fadiman as one of our finest contemporary essayists.


Life as Sport: What Top Athletes Can Teach You about How to Win in Life

Автор: Fader Jonathan
Название: Life as Sport: What Top Athletes Can Teach You about How to Win in Life
ISBN: 0738218952 ISBN-13(EAN): 9780738218953
Издательство: Little Brown
Рейтинг:
Цена: 30360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tried-and-true mental techniques that help our world`s greatest athletes and performers, and detailing their real-life applications, whether in business, relationships, parenting, or achieving a specific goal.

365 Ideas for Recruiting, Retaining, Motivating and Rewarding Your Volunteers: A Complete Guide for Non-Profit Organizations Revised 2nd Edition

Автор: Fader Sunny
Название: 365 Ideas for Recruiting, Retaining, Motivating and Rewarding Your Volunteers: A Complete Guide for Non-Profit Organizations Revised 2nd Edition
ISBN: 1620230585 ISBN-13(EAN): 9781620230589
Издательство: Неизвестно
Рейтинг:
Цена: 18350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During World War II, Academy Award-winning director Frank Capra made propaganda films for the U.S. Government, such as Prelude to War, The Nazis Strike, The Battle of Britain, War Comes to America and The Negro Soldier. This analyses the cinematic and thematic techniques Capra employed in these films, linking them to the techniques and ideology of the director`s popular mainstream narrative films.

Автор: Fader Molly
Название: The McAvoy Sisters Book of Secrets
ISBN: 152583424X ISBN-13(EAN): 9781525834240
Издательство: Неизвестно
Цена: 15630.00 T
Наличие на складе: Невозможна поставка.
Описание: "The talented Molly Fader will keep you turning the pages right down to the oh-so-satisfying final twist."
--Susan Wiggs, New York Times bestselling author

What drove their family apart just might bring them back together...It's been seventeen years since the tragic summer the McAvoy sisters fell apart. Lindy, the wild one, left home, carved out a new life in the city and never looked back. Delia, the sister who stayed, became a mother herself, raising her daughters and running the family shop in their small Ohio hometown on the shores of Lake Erie.But now, with their mother's ailing health and a rebellious teenager to rein in, Delia has no choice but to welcome Lindy home. As the two sisters try to put their family back in order, they finally have the chance to reclaim what's been lost over the years: for Delia, professional dreams and a happy marriage, and for Lindy, a sense of home and an old flame--and best of all, each other. But when one turbulent night leads to a shocking revelation, the women must face the past they've avoided for a decade. And there's nothing like an old secret to bring the McAvoy women back together and stronger than ever.With warm affection and wry wit, Molly Fader's The McAvoy Sisters Book of Secrets is about the ties that bind family and the power of secrets to hold us back or set us free.

Автор: Fader Molly
Название: The McAvoy Sisters Book of Secrets
ISBN: 1982646942 ISBN-13(EAN): 9781982646943
Издательство: Неизвестно
Цена: 29490.00 T
Наличие на складе: Невозможна поставка.
Описание:

When the matriarch's health begins to decline, three generations of women in a family must come together in their small lakeside hometown and face a life-changing secret from the past. For fans of Robyn Carr and Jill Shalvis.

What drove their family apart just might bring them back together...

It's been seventeen years since the tragic summer the McAvoy sisters fell apart. Lindy, the wild one, left home, carved out a new life in the city, and never looked back. Delia, the sister who stayed, became a mother herself, raising her daughters and running the family shop in their small Ohio hometown along the shores of Lake Erie.

But now, with their mother's ailing health and a rebellious teenager to rein in, Delia has no choice but to welcome Lindy home. As the two sisters try to put their family back in order, they finally have the chance to reclaim what's been lost over the years: for Delia, professional dreams and a happy marriage; for Lindy, a sense of home and an old flame-and best of all, each other. But when one turbulent night leads to a shocking revelation, the women must face the past they've avoided for a decade. And there's nothing like an old secret to bring the McAvoy women back together and stronger than ever.

With warm affection and wry wit, Molly Fader's The McAvoy Sisters Book of Secrets is about the ties that bind family and the power of secrets to hold us back or set us free.


Nobody

Автор: Fader Sarah, Fader-Van Luyn Ari
Название: Nobody
ISBN: 1949351351 ISBN-13(EAN): 9781949351354
Издательство: Неизвестно
Рейтинг:
Цена: 17460.00 T
Наличие на складе: Невозможна поставка.
Описание:

Nobody lives in a cave. No one understands him except for his dog. He
hides from the world, until one day when everything changes when
somebody sees him.

Bio: Sarah Fader feels like the Nobody a lot. Her kids, Ari and
Samara, remind her that she is somebody. She's the CEO of Eliezer
Tristan Publishing Company, where she is dedicated to sharing the
words of authors who endure and survive trauma and mental illness.
www.sarahfader.com


Coaching Athletes to Be Their Best: Motivational Interviewing in Sports

Автор: Rollnick Stephen, Fader Jonathan, Breckon Jeff
Название: Coaching Athletes to Be Their Best: Motivational Interviewing in Sports
ISBN: 1462541267 ISBN-13(EAN): 9781462541263
Издательство: Taylor&Francis
Рейтинг:
Цена: 30610.00 T
Наличие на складе: Невозможна поставка.
Описание: The measure of a great coach is bringing the best out of athletes. This is the first guide to motivational interviewing (MI)--the proven approach to harnessing the power of conversations to build relationships and trust--for coaches, sport psychologists, training and rehabilitation specialists, and other affiliated staff.

Hidden Words

Автор: Fader Sarah
Название: Hidden Words
ISBN: 1949351602 ISBN-13(EAN): 9781949351606
Издательство: Неизвестно
Рейтинг:
Цена: 20220.00 T
Наличие на складе: Невозможна поставка.
Описание:

Hidden words is a collection of poetry by Sarah Fader. These are words that she wanted to say to people in her life but hasn't had the chance or the courage to do so. The profits from this book will go to the International Bipolar Foundation. This book is dedicated to Sibelius Russell and his son.


Fadul`s Encyclopedia of Bells

Автор: Fadul Jose A.
Название: Fadul`s Encyclopedia of Bells
ISBN: 1312601108 ISBN-13(EAN): 9781312601109
Издательство: Неизвестно
Цена: 156270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

The 10-Step Depression Relief Workbook: A Cognitive Behavioral Therapy Approach

Автор: Rego Simon PsyD, Fader Sarah
Название: The 10-Step Depression Relief Workbook: A Cognitive Behavioral Therapy Approach
ISBN: 1939754364 ISBN-13(EAN): 9781939754363
Издательство: Неизвестно
Цена: 15630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

"Depression is real. It is common. And it is serious. Fortunately, it is also highly treatable. We hope this book proves to be a helpful starting place."-Dr. Simon A. Rego, PsyD, ABPP, ACT

When you are struggling with feelings of sadness, apathy, and fatigue, it's hard to remember that depression is treatable. In the Depression Relief Workbook, Dr. Simon Rego and mental health advocate Sarah Fader equip you with a CBT-based 10-step plan to fight depression. With the most up-to-date research, plus results oriented exercises, this workbook gives individuals the guidance and support they need to heal from depression.

The Depression Relief Workbook contains:

  • Depression 101 covering up-to-date research on depression and treatment strategies
  • A CBT-Based 10-Step Plan identifying the cause of depression and appropriate actions to address it
  • Proactive Exercises providing opportunities for reflection through worksheets and diary entries
  • A Flexible Program catering to individuals who suffer from mild to moderate depression, for use on their own, or in tandem with a larger therapy program

"Whatever your reason for picking up this book, I encourage you to read it from start to finish and to practice every skill. If you do, you'll benefit from nearly a half-century of research that has established the strategies and techniques that individuals with depression need to implement to overcome their illness and remain well."-Judith S. Beck, PhD, President, Beck Institute for Cognitive Behavior Therapy, Clinical Professor at the University of Pennsylvania

The Depression Relief Workbook gives you straightforward, step-by-step strategies and support to fight depression.



Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2)
ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия