Автор: Heath Chip, Heath Dan Название: Decisive: How to Make Better Choices in Life and Work ISBN: 0307956393 ISBN-13(EAN): 9780307956392 Издательство: Random House (USA) Цена: 17780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course? Decisive is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
Автор: Heath Chip Название: Power of Moments ISBN: 0593079264 ISBN-13(EAN): 9780593079263 Издательство: Random House - Penguin Рейтинг: Цена: 14950.00 T Наличие на складе: Поставка под заказ. Описание: What if a teacher could design a lesson that he knew students would remember twenty years later? We all have defining moments in our lives - meaningful experiences that stand out in our memory. In this book, the authors ask: why leave our most meaningful, memorable moments to chance when we can create them?
Автор: Heath, Chip,Heath, Dan Название: Decisive: How to Make Better Decisions ISBN: 1847940862 ISBN-13(EAN): 9781847940865 Издательство: Random House - Penguin Рейтинг: Цена: 11430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Автор: Heath Chip, Heath Dan Название: Switch: how to change things when change is hard CD ISBN: 0739376969 ISBN-13(EAN): 9780739376966 Издательство: Random House (USA) Цена: 21460.00 T Наличие на складе: Невозможна поставка. Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
"From the Hardcover edition."
Автор: Heath, Chip, Heath, Dan Название: Switch ISBN: 1847940323 ISBN-13(EAN): 9781847940322 Издательство: Random House - Penguin Рейтинг: Цена: 11430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: We all know that change is hard. It`s unsettling, it`s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Автор: Heath Chip, Heath Dan Название: The Power of Moments: Why Certain Moments Have Extraordinary Impact ISBN: 1501147765 ISBN-13(EAN): 9781501147760 Издательство: Simon & Schuster Рейтинг: Цена: 22990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us--and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why "we feel most comfortable when things are certain, but we feel most alive when they're not." And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck--but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Switch: How to Change Things When Change is Hard by Dan Heath & Chip Heath - Book Summary - Abbey Beathan
(Disclaimer: This is NOT the original book.)
Why is change so hard? And how can we finally face it in order to grow stronger? After decades of research, the Heaths finally have the answer.
The fear of change is built into our brains. Many psychologists, through extensive research, have discovered that our brain is divided into two systems, a rational and an emotional one. The emotional is fast and makes decisions through intuition while the rational is slow and takes its time to make an accurate choice. The incongruence between these two systems makes change so hard but if you are able to overcome it, then nothing will stop you.
(Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way)
"Until you can ladder your way down from a change idea to a specific behavior, you're not ready to lead a switch." - Chip Heath
Switch has a story-driven narrative with the objective of showing you how regular people were able to face change and obtained extraordinary results. Do not blindly try to make changes. Follow a guide based on years of research about psychology, sociology and related fields in order to obtain the ideal results. Evidently, to make the best of change, you must know it and know yourself very well.
It's time for you to face the music and start pondering about a much-needed change.
P.S. Switch is an outstanding book made to help you understand and accept change.
P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating.
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Автор: Beathan Abbey Название: Summary of Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath ISBN: 1646153596 ISBN-13(EAN): 9781646153596 Издательство: Неизвестно Рейтинг: Цена: 9190.00 T Наличие на складе: Невозможна поставка. Описание: Switch: How to Change Things When Change is Hard by Dan Heath & Chip Heath | Book Summary | Abbey Beathan
Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.)
Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have success. In order for an idea to "stick", it must be creative and practical but also attractive for your audience. If they don't catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must master and through this in-depth guide about "stick messages" you will become a pro when it comes to having all eyes on your idea. (Note: This summary is wholly written and published by Readtrepreneur It is not affiliated with the original author in any way)
"The most basic way to get someone's attention is this: Break a pattern." - Chip Heath
Understanding the differences between ideas that thrives and the ones that die is key for your proposal to succeed. In Made to Stick you'll get an in-depth look into the anatomy of successful ideas and how to incorporate their principles into yours. With Charles Kahlenberg's method you'll be able to make your ideas shine brighter than others so it has the attention and support you desire.
P.S. Made to Stick is an extremely helpful book that will give your idea the last characteristic it must have to be successful; the public attention.
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Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.
Автор: Heath, Chip Название: Switch ISBN: 0307885038 ISBN-13(EAN): 9780307885036 Издательство: Random House (USA) Рейтинг: Цена: 7360.00 T Наличие на складе: Невозможна поставка.
Автор: Heath, Chip & Van Название: Made to Stick ISBN: 009950569X ISBN-13(EAN): 9780099505693 Издательство: Random House - Penguin Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he`d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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