The Fundamentals of Typography, Ambrose Gavin, Harris Paul
Автор: Krysinski, Mary Jo (the School Of The Art Institute Of Chicago, Usa) Название: Art of type and typography ISBN: 1138236888 ISBN-13(EAN): 9781138236882 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Нет в наличии. Описание:
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard--InDesign--for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:
The history of type;
Terminology;
Classification;
Measurement;
Spacing;
Alignment;
Legibility;
Hierarchy;
Layout and Grids;
Page Elements;
InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
Название: Typography ISBN: 3939998095 ISBN-13(EAN): 9783939998099 Издательство: Art Books Intl Ltd Цена: 16490.00 T Наличие на складе: Нет в наличии.
Автор: Barbara Brownie Название: Transforming Type: New Directions in Kinetic Typography ISBN: 0857857673 ISBN-13(EAN): 9780857857675 Издательство: Bloomsbury Academic Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper’s title sequence design, kinetic poetry and MPC’s idents for the UK’s Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
Автор: Gavin Ambrose Название: The Visual Dictionary of Typography ISBN: 2940411182 ISBN-13(EAN): 9782940411184 Издательство: Bloomsbury Academic Рейтинг: Цена: 20050.00 T Наличие на складе: Невозможна поставка. Описание: A guide to the many and varied terms used within typography. From abstraction to x-height and Blackletter to Widow, it is suitable for those interested in typography. It explains more than 250 common typography terms with concise definitions, accompanied by historical and contemporary illustrations.
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