Global Brand Management: A Guide to Developing, Building & Managing an International Brand, Minsky Laurence, Geva Ilan

Автор: Minsky Laurence, Geva Ilan
Название: Global Brand Management: A Guide to Developing, Building & Managing an International Brand
ISBN: 1789660408 ISBN-13(EAN): 9781789660401
Издательство: Wiley
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Цена: 165790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hone your understanding of international brand management with this textbook, showcasing why it`s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

Автор: Minsky Laurence, Fahey Colleen
Название: Audio Branding: Using Sound to Build Your Brand
ISBN: 0749478578 ISBN-13(EAN): 9780749478575
Издательство: Неизвестно
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Цена: 46450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.

Автор: Rosen, William Minsky, Laurence
Название: Activation imperative how to bpb
ISBN: 1538114666 ISBN-13(EAN): 9781538114667
Издательство: Rowman & Littlefield Publishers
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Цена: 35200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today`s complex and fragmented marketing landscape, respond to consumers` new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.