Marketing Communications: Integrating Online and Offline, Customer Engagement, and Digital Technologies, Smith Pr, Zook Ze

Автор: Smith Pr, Zook Ze
Название: Marketing Communications: Integrating Online and Offline, Customer Engagement, and Digital Technologies
ISBN: 0749498641 ISBN-13(EAN): 9780749498641
Издательство: Неизвестно
Цена: 66160.00 T
Наличие на складе: Невозможна поставка.
Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

Автор: Zook George Frederick
Название: The English System of Restrictive Commercial Legislation
ISBN: 1249277604 ISBN-13(EAN): 9781249277606
Издательство: Неизвестно
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Цена: 71050.00 T
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Автор: Penner-Zook Julia
Название: Behind Each Face
ISBN: 0996487301 ISBN-13(EAN): 9780996487306
Издательство: Неизвестно
Цена: 10330.00 T
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Автор: Lynch Mary Devlin, Zook Debbie Devlin
Название: The Quilt Ripper
ISBN: 0692616616 ISBN-13(EAN): 9780692616611
Издательство: Неизвестно
Цена: 11490.00 T
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Описание: Miranda Hathaway is the town librarian and a member of the Cutler Quilt Guild Number One. She likes mysteries and is a Sherlock Holmes fan. When someone breaks into the home of another guild member, rips apart an heirloom quilted skirt, and leaves the torn pieces behind, everyone in Cutler, Pennsylvania, thinks Miranda can solve the mystery Gabe Downing, a retired FBI agent from Boston, has recently joined the Quilt Guild as its first and only male member. Coincidence? Miranda thinks not but she finds herself attracted to this new man in town. Does he know more about the break-in than he's telling?Will Miranda and/or Gabe find the thief Miranda has nicknamed "The Quilt Ripper" before another vintage piece is destroyed? Gabe may have experience on his side but Miranda has her own secret weapon. The ladies of the Cutler Quilt Guild Number One are on the case

Автор: Devlin Lynch Mary, Devlin Zook Debbie, Devlin-Keune Beth
Название: Burnt Roses: A Witherspoon Adventure
ISBN: 0615391184 ISBN-13(EAN): 9780615391182
Издательство: Неизвестно
Цена: 11490.00 T
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Автор: Zook Jr Aaron M.
Название: The Secrets of the Castle
ISBN: 0991284267 ISBN-13(EAN): 9780991284269
Издательство: Неизвестно
Цена: 17230.00 T
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Автор: Zook Jr Aaron M.
Название: The Salt Mines Mystery
ISBN: 0692435360 ISBN-13(EAN): 9780692435366
Издательство: Неизвестно
Цена: 17230.00 T
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Описание: Twelve year-old Gabe Zanadu, his brother, Alex, and dogs Thunder and Lightning face Team Test #2 in Germany's Berchtesgaden Salt Mines. Fighting a human-trafficking ring, they must successfully negotiate the Egyptian Path of Death to free themselves, the victims and bring their captors to justice.THE SALT MINES MYSTERYThreatened in the streets of Goeppingen, Germany, Gabe and Alex Zanadu make a disastrous decision that plummets them, their dogs Thunder and Lightning, and international friends into the clutches of an evil human trafficking ring.Who sent thugs to attack twelve-year-old Gabe in an alley?What secret does Gabe and Alex, his fourteen-year-old brother, learn at the War Council?Can the boys remember the sailor song clues given by the mysterious 'G' and survive?How do Thunder and Lightning keep their masters alive?Will Gabe and Alex's brotherly ties withstand the onslaught of danger?Who will finish the race through the Egyptian Path of Death?Find the answers to these questions and more in this heart-pumping, action-packed adventure/mystery story. And the Thunder and Lightning saga is just beginning

Автор: Zook Chris, Allen James
Название: The Founder`s Mentality: How to Overcome the Predictable Crises of Growth
ISBN: 1633691160 ISBN-13(EAN): 9781633691162
Издательство: Неизвестно
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Цена: 29430.00 T
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Описание: Three Principles for Managingand Avoidingthe Problems of Growth
Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers.
But when Bain & Company s Chris Zook and James Allen, authors of the bestselling "Profit from the Core," researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not externalincreasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow furtherand can actively lead to decline.
The key insight from Zook and Allen s research is that managing these choke points requires a founder s mentality behaviors typically embodied by a bold, ambitious founderto restore speed, focus, and connection to customers:
An insurgent s clear mission and purpose
An unambiguous owner mindset
A relentless obsession with the front line
Based on the authors decade-long study of companies in more than forty countries, "The Founder s Mentality" demonstrates the strong relationship between these three traits in companies of all kindsnot just start-upsand their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leadernot only a foundercan instill and leverage a founder s mentality throughout their organization and find lasting, profitable growth.
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