Atul Parvatiyar Handbook of advances in marketing in an era of disruptions 9789352809585

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Автор: Atul Parvatiyar
Название: Handbook of advances in marketing in an era of disruptions
ISBN: 9789352809585
Издательство: Sage Publications
Классификация:

История художественных и оформительских стилей, с 1960 г.

ISBN-10: 9352809580
Обложка/Формат: Hardback
Страницы: 692
Вес: 1.10 кг.
Дата издания: 22.01.2019
Серия: Economics/Business/Finance
Язык: English
Размер: 165 x 240 x 52
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Sales & marketing
Подзаголовок: Essays in honour of jagdish n. sheth
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Поставляется из: Англии
Описание: We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.

Handbook of advances in marketing in an era of disruptions, Atul Parvatiyar