Guerrilla marketing - information war, counterinsurgency, and capitalism in colombia, Fattal, Alexander L

Автор: Fattal Alexander L.
Название: Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
ISBN: 022659064X ISBN-13(EAN): 9780226590646
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and post-conflict futures imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.

Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning--and troubling--analysis of global conflict at a moment when warfare and consumer advertising are remaking each other and taking on furtive forms.

Название: Simone Fattal: Works and Days
ISBN: 0996893075 ISBN-13(EAN): 9780996893077
Издательство: Неизвестно
Рейтинг:
Цена: 18480.00 T
Наличие на складе: Невозможна поставка.
Описание: Flying Tiger Memories tells the story of one of the world`s most legendary airlines, through the eyewitness stories and memories of its employees, pilots, flight attendants, mechanics and friends. Daring tales of bravery, incredible stories of survival; and a lot of laughs along the way. A lavish gift for fans of aviation, history and war stories.

Автор: Bauer Shane, Fattal Joshua, Shourd Sarah
Название: A Sliver of Light: Three Americans Imprisoned in Iran
ISBN: 0544483979 ISBN-13(EAN): 9780544483972
Издательство: Неизвестно
Цена: 22520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "A Sliver of Light" weaves a spellbinding tale of hard-won survival at the intersection of courage and love the love of friends struggling to support one another in wretched circumstances, the unyielding bedrock of mothers' love for their long-lost children, and the fiercely tested love of three people for the family of humankind. It is a triumph of writing born of a triumph of being. Andrew Solomon, author of "Far from the Tree" and "The Noonday Demon"
In summer 2009, Shane Bauer, Josh Fattal, and Sarah Shourd were hiking in the mountains of Iraqi Kurdistan when they unknowingly crossed into Iran and were captured by a border patrol. Wrongly accused of espionage, the three Americans ultimately found themselves in Tehran s infamous Evin Prison, where activists and protesters from the Green Movement were still being confined and tortured. Cut off from the world and trapped in a legal black hole, Bauer, Fattal, and Shourd discovered that pooling their strength of will and relying on one another was the only way they could survive.
In "A Sliver of Light, " the three finally tell their side of the story. They offer a rare glimpse inside Iran at a time when understanding this fractured state has never been more important. But beyond that, this memoir is a profoundly humane account of defiance, hope, and the elemental power of friendship.
Riveting and necessary and illuminating in countless unexpected ways. The hikers have pulled off the almost impossible task of making from their hellish experience something of beauty and grace. Dave Eggers
"A Sliver of Light" is the record of a human rights triumph, a moving memoir by three individuals who found the strength to survive. "San Jose Mercury News"
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