Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It 9781793115683

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Автор: Pellinghelli John, Markman Ryan, Simonson Kevin
Название: Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It
ISBN: 9781793115683
Издательство: Independently Published
Классификация: ISBN-10: 1793115680
Обложка/Формат: Paperback
Страницы: 120
Вес: 0.13 кг.
Дата издания: 07.01.2019
Язык: English
Размер: 203 x 127 x 6
Поставляется из: США
Описание: Something is broken in the digital marketing world. Were seeing toxic agency-client relationships in which unethical, unprofessional and unacceptable business practices end up wasting millions of company dollars and driving marketing departments crazy. Thats why weve coined a term for it. Badvertising. As digital marketing veterans (and the performance marketing agency behind some of the most successful direct to consumer brands in the world) we wrote this book to shine a light on whats happening and why its wrong. But more importantly, we wrote this book to help educate all parties involved: CEOs, CMOs, CFOs, brands of all sizes, marketing agencies, ad tech companies, private equity and venture capital firms, consultants, customers, and anyone else who is part of the digital marketing ecosystem.If youre like us, if you have even the smallest desire to create greater clarity and trust; to establish higher standards of accountability for digital brands; to promote transparent business practices in the digital marketing world: youve come to the right place.

Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It, Pellinghelli John, Markman Ryan, Simonson Kevin