Retail Marketing Management, Grewal Dhruv

Автор: Grewal Dhruv
Название: Shopper Marketing and the Role of In-store Marketing
ISBN: 1784410012 ISBN-13(EAN): 9781784410018
Издательство: Emerald
Рейтинг:
Цена: 132790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the way shoppers` purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

Автор: Grewal Dhruv, Levy Michael
Название: Loose Leaf for Marketing
ISBN: 1260428257 ISBN-13(EAN): 9781260428254
Издательство: McGraw-Hill
Цена: 344510.00 T
Наличие на складе: Невозможна поставка.
Описание:

Grewal/Levy Marketing 7e was designed to show today's social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The seventh edition represents the authors' most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile students and instructors.

Accompanied by Connect(R), our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

Автор: Grewal Dhruv
Название: Gen Combo Looseleaf Marketing; Connect Access Card
ISBN: 1260691926 ISBN-13(EAN): 9781260691924
Издательство: McGraw-Hill
Цена: 268290.00 T
Наличие на складе: Невозможна поставка.